Sportradar, ESL ink eSports betting deal; BBC to livestream eSports tournament

The Electronic Sports League (ESL) has teamed with sports data specialists Sportradar to provide anti-fraud support to the world of eSports betting.

The deal will see Sportradar employ its Fraud Detection System at 450 betting operations around the globe to detect “suspicious betting patterns and behaviors” on eSports tournament play. Betradar will have exclusive rights to process and disseminate real-time match data, which will allow eSports operators to offer a wider variety of in-play wagers.

ESL CEO Raif Reichert announced the deal on Thursday at the Leaders Conference in London, saying Sportradar would help address “the most important” challenge facing the eSports industry, namely “the preservation of the integrity of the competitions.”

eSports betting has expanded dramatically this year in tandem with the mainstream sports media’s newfound willingness to consider the genre as just another sporting event. More and more online gambling outfits are adding dedicated eSports betting platforms while other operators are pursuing eSports team sponsorships with the same zeal that they pursue UK football deals. Just this week, the ESL announced a tie-up with Betway for its UK Premiership tournament.