SBC Events has launched what it believes is the most comprehensive conference agenda the sports betting industry has ever seen for Betting on Sports 2017 (12-15 September).

Featuring 42 sessions across Wednesday 13 and Thursday 14 September, #boscon2017 will present over 150 experts from both the betting and sporting arenas, spanning three conference rooms at the Olympia Conference Centre in Kensington, West London.

The newest addition to the agenda is a track dedicated to data and its uses both in trading and marketing, which includes insight from BetGenius Business Development Director Matt Stephenson on how live data is pushing back the boundaries for in-play betting.

One of eight tracks running as simultaneous blocks of three, ‘Betting on Data’ will also touch upon the integrity of data, the future role of artificial intelligence (AI) and machine learning, and the improved adoption of customer data.