Star Entertainment poses to compete for Sydney’s VIP patronage

Australian casino operator Star Entertainment group is on a winning streak lately, particularly in terms of VIP exposure against its major rivals.

A new Morgan Stanley report, casino operator’s flagship property—The Star—is on a “monopoly position” for VIP patronage in Sydney, which remains to be Australia’s premier VIP market, The Australian reported.

Over the past two years, the Sydney casino resort has grown market share to 9.1 percent from 0.7 percent. The Star’s run rate VIP growth also stands at around 23 percent, compared to the entire Australian VIP market, which was only around 10 percent.

“The Star’s ability to manage new VIP market entrants still remains the biggest stock specific risk and longer term value driver, though this is not expected until 2021,” the report said, according to the news outlet.