UK-listed online bingo operator Stride Gaming has advanced into India with the acquisition of Chandigarh-based Passion Gaming Pvt. Ltd.

In a filing with the London Stock Exchange, Stride Gaming announced that it has gotten hold of 51 percent stake in Passion Gaming, which operates online rummy site Rummy Passion, for a cash consideration of $3.75 million. Established in 2015, Passion Gaming is focused on the Indian skills gaming market, with particular emphasis on online rummy.

The investment will go towards “the company’s working capital to accelerate growth,” according to Stride Gaming. The money will be invested in “marketing, technology and customer service teams to capitalize” on the growing market as well as diversify Stride Gaming’s portfolio.

Bobby Garg, co-founder and CEO of Passion Gaming, said the partnership with Stride Gaming places the Indian rummy company “in a strong position to bring international standards to rapidly growing Indian gaming market.”