Study: Casino targets millennials through daily fantasy sports

Casinos are seeking ways to attract younger demographic and daily fantasy sports could be the key.

According to report published by Stop Predatory Gambling (SPG), surveys show that young people still go to casinos but spend more time and money on food, drink and entertainment than they do on gambling because their idea of gaming isn’t the one casinos were built on.

The younger generation is more interested in games such as fantasy sports, which is why casinos want a piece of it.

“[While] the established casino interests in the country [are] complaining that this is gambling and that they should be shut down or at least regulated, what they really want is … a piece of this action,” said SPG head Les Bernal, “Because casinos themselves [realize that] their demographic is aging. And so they’ve been trying to find ways to attract younger gamblers.”