Svenska Spel growth outpaced by international gambling sites

Sweden’s state-owned online gambling operator enjoyed double-digit growth in the first half of 2017 but still got outperformed by internationally licensed online rivals.

Figures released this week by the Lotteriinspektionen gaming regulatory body show overall gaming market turnover of slightly more than SEK 11b (US $1.38b) in the six months ending June 30, a 3% improvement over the same period last year.

The state-owned Svenska Spel monopoly reported its total turnover falling 2% to SEK 4.3b, as online gambling gains (SEK 1b, +12%) weren’t enough to offset land-based declines (SEK 3.3b, -5%).

By contrast, “non-Swedish actors” beaming their digital signals into the country reportedly saw their Swedish market turnover jump 17% to SEK 2.65b. The sum generated by these international sites represents nearly one-quarter of the overall Swedish market, up one point from Q1’s share.