Asian-facing online betting operator BetEast has signed on as the new shirt sponsor of English Premier League side Swansea City AFC.

Last week, Swansea announced it had reached a deal that will see BetEast replace online forex firm GWFX as the team’s main shirt sponsor for the 2016-17 EPL season. BetEast will also serve as Swansea’s official Asian betting and gaming partner.

Terms of the deal weren’t disclosed, but Swansea’s vice-chairman and commercial director Leigh Dineen called it “the biggest front-of-shirt deal the club has ever secured.” Dineen said the “top-tier partnership” would help BetEast “position themselves on a global stage in the top tier of bookmakers.”

BetEast is based in Costa Rica but holds licenses issued in Curacao and by the First Cagayan Leisure & Resort Corporation in the Philippines. The company’s UK-facing site operates on the TGP Europe platform along with Asian-facing operators TLCBET, Fun88 and 12Bet, the latter site having inked its own official betting partnership with Swansea one year ago.