Sweden’s domestic gambling flat, int’l sites up double-digits in 2017

Sweden’s regulated domestic gambling market revenue was flat last year, while international online gambling sites serving the market without permission enjoyed double-digit growth.

The annual report released Wednesday by Sweden’s Lotteriinspektionen gaming regulator show the domestic regulated market generated total revenue of SEK 17.2b (US$2b) in 2017, virtually unchanged from 2016’s total. Meanwhile, internationally licensed online gambling sites saw their revenue rise 14.6% to over SEK5.5b.

None of the locally licensed operators reported any significant year-on-year revenue deviations, with the Svenska Spel betting monopoly up less than 1% to SEK 7.85b, the ATG horserace betting monopoly rising 3% to SEK4.1b and the Casino Cosmopol operation falling nearly 4% to SEK 1.1b. Even the local lottery operators reported a mild decline to SEK3.9b.

Sweden’s overall online gambling market revenue increased 11.4% to SEK10.3b last year, of which SEK4.8b (+14.9%) was generated by locally licensed operators. The international gambling sites’ share of Sweden’s online market hit 53.3% in 2017, while their share of the overall Swedish gambling market hit 24.3%, up from just 16.5% in 2012.