Swiss casino growth pokes holes in online gambling narrative

One of Switzerland’s leading brick-and-mortar casino operators posted revenue gains in 2017, despite ongoing competition from internationally licensed online gambling rivals.

This week, Stadtcasino AG’s Grand Casino Baden reported gross gaming revenue of CHF60.4m (US$62.2m) in 2017, a 1.3% improvement over 2016’s figure and the property’s first annual growth since 2012. The venue welcomed 346k guests last year, up 4.4% from the previous year.

Grand Casino Baden CEO Detlef Brose hailed the 2017 results as “a great success” considering “the difficult market conditions” and ongoing construction work on a major traffic hub adjacent to the casino.

Brose credited the 2017 turnaround to the company’s new ‘house of entertainment’ strategy, which includes new gambling products – such as the internally developed blackjack variant Black James – a new slots area, high-quality restaurants, live music performances on weekends and an enhanced player loyalty program.