Tabcorp makes UK online gambling push with News UK partnership

Australian wagering operator Tabcorp has struck a deal with Rupert Murdoch’s News UK to launch a new UK-facing online gambling operation.

On Wednesday, Tabcorp announced that it had struck a deal with the publisher of The Sun and other highly visible media outlets to launch a new UK- and Ireland-facing online gambling operation. The site, which will make its debut sometime in 2016, will operate under the Sun Bets brand.

The initial term of the partnership will run for 10 years, with extensions subject to certain performance benchmarks. Tabcorp will handle the technology side of the business, assuming it can secure the necessary licenses from UK and Irish gambling regulators, while sharing an undisclosed percentage of the revenue with News UK.

News UK will handle internal and external media promotion through its print and online media properties as well as its associated sports and racing products, including the Dream Team FC fantasy football promotion, which boasts 1m participants, plus the Favourite horseracing tip site and the Goals video highlights app.