Wagering giant Tabcorp is bringing out the big guns in its bid for horse racing broadcast rights in Australia and New Zealand.
The gambling operator is facing stiff competition from Racing Victoria, which formed a joint venture with Seven West Media to create Racing.com. So in order to protect its broadcast rights, Tabcorp has “shelled out big money to maintain access to vision in Western Australia and is currently locked in talks with racing authorities in South Australia and New Zealand to extend deals,” the Australian Financial Review reported.
If the negotiations succeed, Tabcorp will have to pay as much as AUD26 million in the next six years in exchange for broadcast rights in West Australia. According to the news outlet, the amount is “10 times more” than what Tabcorp has been paying in the past years.
Tabcorp is also reportedly negotiating to extend the broadcast rights on West Australia’s country thoroughbred, harness and greyhound racing.