Australian bookmaker Tabcorp says it will appeal a broadcast regulator’s ruling that banned a Tabcorp television commercial for displaying “excessive participation” in gambling activities.

Earlier this month, Australia’s Advertising Standards Bureau (ASB) ruled that a Tabcorp TV spot that aired in October had contravened Section 2.8 of the AANA Wagering Advertising and Marketing Communications Code, which says gambling marketing pitches “must not portray, condone or encourage excessive participation in wagering activities.”

The advert in question featured a man returning home from a vacation, upon which his girlfriend asks him how it went. The man then flashes back to a camping/fishing trip with a few mates who spend the whole trip using the TAB app on their mobiles studying betting odds and watching live racing broadcasts. The man responds to the woman’s question by saying only: “Yeah… loved it.”

The ASB received numerous complaints about the ad, some suggesting that the men had spent their entire weekend gambling, then lying about it to their spouses, while other complaints claimed the ad glorified gambling.