Tag Archives: auto racing

CELSIUS Partners With Female NASCAR Driver Logan Misuraca for 2023 ARCA Menards Series

Logan Misuraca announces she will be racing in the 2023 ARCA Menards Series, driving the No. 63 Spraker/PCW Racing CELSIUS Essential Energy Chevrolet at superspeedways Daytona and Talladega.

Misuraca attended the Preseason ARCA Test at Daytona International Speedway January 13-14th. During the season, the Ilmor engine Chevrolet will be sponsored by CELSIUS Essential Energy Drink while embodying the brand’s mantra, “Live Fit”, staying energized all race weekend long.

Speaking on the sponsorship, CELSIUS VP of Marketing, Kyle Watson, added, “CELSIUS is thrilled to be the primary sponsor and Official Energy Drink of Logan Misuraca? for the 2023 ARCA Menards Series season. We are excited to sponsor our first female driver in motorsports and help fuel Logan all season long as she crosses the finish line!”

CELSIUS is functional, Essential Energy, a better-for-you, premium alternative to traditional energy drinks. Made with a clinically proven formula of energy boosting ingredients, 7 Essential Vitamins and zero sugar, CELSIUS was created to help people LIVE FIT, exceed their goals, and elevate their everyday lives.

Logan’s first ARCA race of the year will take place at Daytona International Speedway on February 18th at 1:30 PM EST. Additionally, she will be racing the Talladega Superspeedway ARCA Race on April 22nd. Both races will be broadcasted on FS1.

Logan holds many accomplishments in her home state of Florida including New Smyrna Speedway 2020 ‘Champion’ and ‘Rookie of the Year’ in the pro late model series and atop 10 finish in the 2022 ARCA East Race at NSS.

Logan is very experienced with both superspeedways through her work with NASCAR Racing Experience where she gives ride-alongs to race fans and adrenaline seekers at speeds over 170 mph. Logan has recorded more than 20,000 laps at Daytona International Speedway. Spraker Racing has over 30 years of racing experience and has had major successes in the ARCA series with record making top 5 and top 10 finishes over the years. The team and Logan are looking forward to an exciting 2023 ARCA season.

Castrol Continues Support for Roush Fenway Keselowski Carbon Neutrality 

Roush Fenway Keselowski Racing (RFK) is proud to announce it is bringing back the carbon neutral No. 6 Ford powered by Castrol at Talladega Superspeedway on Sunday, April 24. RFK Co-owner and driver Brad Keselowski will be behind the wheel of the Castrol Mustang in the now iconic all-white paint scheme. RFK became the first carbon neutral NASCAR race team in 2021.  

The initiative is part of Castrol’s ongoing relationship with RFK and is another step toward supporting its partners in achieving their lower carbon ambitions. RFK continues to make strides on its carbon neutral journey, having been able to achieve reductions across Scope 1, 2 and certain 3 emissions associated with the team and in accordance with internationally recognized PAS2060 standard that RFK utilized in becoming carbon neutral.   

RFK achieved a 40% reduction in absolute carbon emissions from Scope 1 and 2 (twice their initial goal of 20%) and a 23% reduction in absolute Scope 3 emissions. Reductions at these levels were planned for 2022 but achieved a full year ahead of schedule. *  

Beginning at the Talladega race both RFK cars will be using motor oils specially formulated for RFK by Castrol with more than 50% RRBO (re-refined base oil).  Re-refined oil, on average, is 50% lower lifecycle carbon emissions vs. ordinary/conventional oil.** 

Prior to the race on Sunday, Castrol will lead a community-wide clean-up with Keselowski and fellow RFK driver Chris Buescher, who pilots the No. 17 car, on Friday April 22 (which is also Earth Day) in Oxford, Ala. Fans across the country are invited to join in the efforts by posting pictures to Instagram of their own clean-ups with the hashtag #drivingforchange for a chance to win Keselowski’s race-worn, fire suit.  Consumers must post pictures of their local clean ups by May 8.   

“Since RFK’s milestone commitment to carbon neutrality last year, we at Castrol have continued to look for ways to help drive change and to support our partner RFK,” said Castrol’s Vice President of Marketing, Americas Rayne Pacek. “And we’re excited to get fans involved this year in the community clean up and to have Chris and Brad leading the charge in Oxford, in addition to raising awareness on the track.” 

Speaking about RFK’s carbon neutral journey Brad Keselowski said, “None of us can change the world overnight by ourselves, but every bit counts and I’m proud to be working alongside Castrol to raise awareness. I hope that RFK and Castrol can help inspire others and help to drive change.” 

“We’re thrilled to work with both Castrol and RFK to help make Oxford, Ala., even more beautiful,” said Alton Craft, Mayor of Oxford, Alabama. “We hope that our efforts can help inspire fans across the country to chip in – a chance for them to win Brad’s white fire suit doesn’t hurt, either!”

Anyone interested in learning more about Castrol’s #drivingforchange initiative should go here.  

* Reductions were made in accordance with the BSI PAS2060 standard for carbon neutrality, whereby an organization commits to reduce carbon emissions within their measured boundary and to report on that progress. Both the measured boundary and emission reductions have been assessed in accordance with BSI PAS2060 and the achievement of carbon neutrality has been assured by ERM CVS, a third-party assurer. RFK’s QES available upon request.

RFK ANNOUNCES PARTNERSHIP WITH CELSIUS ENERGY DRINK

RFK Racing has announced it will team with CELSIUS energy drink to help keep its team fit, active and hydrated as it prepares for the upcoming NASCAR season. The lifestyle brand will serve as an associate partner for the No. 6 race team, which launches into what promises to be one of the most exciting seasons in the team’s history.

Brad Keselowski joins the team as part owner and driver of the No. 6 Ford Mustang, as the sport ushers into the Next Gen Era of the sport. In addition to helping the team on its quest of a healthy lifestyle and maximum performance, the CELSIUS brand will be featured on Keselowski’s No. 6 Ford Mustang and driver firesuit.

CELSIUS prides itself on containing no sugar, no aspartame, no high fructose corn syrup, and no artificial preservatives, colors or flavors. CELSIUS is certified gluten free, kosher, and non-GMO.

“We are extremely excited to partner with RFK Racing and help keep Brad and the team fueled heading around the track,” said John Fieldly, CEO of CELSIUS. “We are all about creating authentic partnerships and knowing first-hand how much Brad loves drinking CELSIUS makes this a no-brainer.”

RFK launches off into the new season this week at Daytona Speedweeks. The running of the Daytona 500 will take place Sunday at 2:30 p.m. ET (FOX, MRN, SiriusXM).

Triller Enters NASCAR Space With Partnership With Rising Star Toni Breidinger

Triller, the globally popular AI-powered social media experience, today announced its entry into NASCAR with a partnership with driver Toni Breidinger, the 22-year-old rookie driver who has made history as the first Arab-American female driver in the circuit’s history. The partnership will begin this Saturday with the ARCA Menards Series race at Winchester Speedway in Winchester, Indiana. Breidinger will be driving the #25 Triller Toyota Camry after recently switching to Venturini Motorsports, a Toyota Racing Development team, for the remainder of the 2021 season. Breidinger, who already has one of the largest social followings for any NASCAR driver, will fully document her racing experience on Triller and will have her car wrapped with Triller signage this weekend. She is the all-time winningest female in United States Auto Club (USAC) history with 19 wins, a record that helped her move into NASCAR’s ARCA Menards series this year.

“Toni Breidinger is the perfect fit for our entry into NASCAR and all forms of racing for Triller,” said Bobby Sarnevesht, Chairman and Co-Owner of Triller. “She is a disruptive, smart, highly competitive, socially conscious and engaged athlete who our millions of followers are just starting to learn about. We look forward to helping to elevate her story and her platform and to connecting her with the stars who are already deeply involved in Triller, as well as giving our followers a first look into NASCAR and helping to grow the sport with a younger and very engaged and loyal audience.”

Toni Breidinger

“As a young athlete who has diverse interests and wants to have young people get excited about the sport I love, racing, Triller is the perfect place for me,” Breidinger said. “The mix of engaged socially conscious young people from around the world is the audience I want to connect with, and I think as we grow together all will learn, have fun and experience new events together. I am thankful for this partnership with Triller and for them to believe in female athletes and especially in motorsports.”

In February, Breidinger made history as NASCAR’s first Arab-American female driver, when she raced in the ARCA Menards Series at the Daytona International Speedway, finishing in 18th place out of 33 — ahead of the two other women who competed, and earning her an appearance on “Ellen.” She is one of 10 females competing across NASCAR races this season.

The partnership will begin with the ARCA Menards Race at Winchester Speedway in Winchester, Indiana, and will continue for all five of her races this season: August 22 at the Illinois State Fair in Springfield Illinois; September 5 at the DuQuoin State Fair in DuQuoin, Illinois; October 23rd at Kansas Speedway in Kansas City, KS; and November 6th at Phoenix Speedway in Phoenix, AZ. Toni currently races in the ARCA Menards Series, a feeder division into the Nascar Touring Series. In 2021, Toni placed 18th at Daytona, 12th at Talladega, 12th at Kansas, and 20th at Charlotte.

This is the latest part of a progressive strategy that Triller is going to extend into sports. In addition to the highly successful Triller Fight Club series, which continues with the first of a long series of Tuesday night fights at Madison Square Garden and will also feature the September 11 matchup between Oscar de La Hoya and Vitor Belfort at the Staples Center in Los Angeles, Triller is an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3, and purchased premium entertainment and sports channel FITE earlier in the year. The platform continues to also engage in large scale promotions marrying sports and entertainment, including hosting the cast of Space Jam 2 at Triller House in LA prior to the premiere of the film starring LeBron James, Don Cheadle and other NBA and WNBA stars.

Triller will have additional announcements about new partnerships in all areas of global sport in the coming weeks.

Start Your Engines! PlaySugarHouse.com In New Jersey Is Taking Bets On Virtual NASCAR Races

PlaySugarHouse.com is among the first sportsbooks in the U.S. to drop the flag on virtual NASCAR races. The sportsbook has been approved by New Jersey regulators to offer betting on the 2020 eNASCAR iRacing Pro Invitational Series. New Jersey players will now be able to place bets on a virtual auto race and the first race in the series they can bet on is the Toyota Owners 400 in Richmond on April 19.

The Cup Series races are as realistic as can be, featuring real stars of past and present including Jimmie Johnson, Kyle Busch, Clint Bowyer, Denny Hamlin and Dale Earnhardt Jr. The series of races, which started March 22, are being broadcast on FOX Sports during typical NASCAR broadcast times and have been huge hits drawing over a million viewers to the fierce iRacing competition.

“We are happy to be able to offer such an exciting and competitive entertainment event,” said Mattias Stetz, C.O.O of Rush Street Interactive, which operates PlaySugarHouse.com. “It’s also fun to see how these talented drivers will compare in the virtual world of competitive racing.”

The eNASCAR iRacing Pro Invitational Series is offering exclusive entertainment on the premier motorsports racing simulation; the same one used for years by NASCAR’s biggest stars to prepare for real world race events. This form of virtual sports is different than others because the simulator offers a full NASCAR experience down to the dynamics of the car and the real-life differences between track surfaces being raced on. Ultimately, the eNASCAR iRacing Series offers a competitive edge that traditional console videogames just can’t match.

The virtual racing schedule is designed to follow the NASCAR Cup Series schedule, which had to be postponed due to the Covid-19 pandemic. Along with the Toyota Owners 400, the virtual NASCAR series includes the Geico 500 at Talledega and the Cup Series race at Dover and looks to make virtual stops at fan-favorite tracks from coast to coast.

NASCAR, Genius Sports Form Landmark Exclusive Betting Data Partnership

NASCAR and Genius Sports, the global leader in sports data solutions, today announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks. The new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events.

Genius Sports will utilize NASCAR’s official data feed to build a high-end live betting product to be sold to legal sportsbooks around the world. Exclusive access to NASCAR’s official data allows Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a suite of traditional wagers and prop bets. The new initiative will enhance the race day experience and keep fans engaged with the sport for longer periods of time.

“Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly-growing world of legalized sports gaming,” said Brian Herbst, senior vice president, broadcasting and innovation, NASCAR. “This new relationship will provide another entry point to the sport and complements our strategy to create a more immersive experience for fans.”

As a result of the agreement, Genius Sports becomes the exclusive provider of NASCAR data to licensed sportsbooks. The new data partnership marks NASCAR’s first in the growing U.S. sports betting sector.

“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the U.S.,” said Mark Locke, Genius Sports CEO. “Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the United States and in new territories around the world.”

With 40 cars on the track reaching speeds of over 200 miles per hour, NASCAR’s official data is vital to the development of a gaming platform. Only licensed sportsbooks in regulated territories will have access to the official data, providing greater transparency, accuracy, and cooperation to monitor and safeguard NASCAR events.

Before the start of the 2019 season, NASCAR developed a comprehensive Sports Gambling policy for the industry in which the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sportsbooks.