Tag Archives: fanatics

Fanatics Partners with Hurricanes for North Carolina Market Access

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc., a global digital sports platform, will enter into a long-term partnership agreement with the NHL’s Carolina Hurricanes to become the team’s Official Sports Betting Partner and secure market access for its online sports betting platform, Fanatics Sportsbook, pending licensing and regulatory approvals. 

“The Hurricanes are thrilled to welcome Fanatics as our Official Sports Betting Partner,” said Hurricanes President and General Manager Don Waddell. “Fanatics Sportsbook will bring a user-friendly experience for North Carolinians to wager on sports responsibly, and we’re proud to partner with them on this endeavor.”

With the launch of regulated online sports wagering in North Carolina scheduled for March 2024, the partnership gives Fanatics Sportsbook access to the North Carolina market for mobile sports betting, as well as, the opportunity to put a retail sportsbook at PNC Arena. The partnership also includes marketing assets such as in-arena signage, broadcast integrations, PNC Arena activations for hockey fans, and many other opportunities for Hurricanes fans and ticket holders to engage with Fanatics Sportsbook.   

“We are excited to have the Carolina Hurricanes as our market access partner in North Carolina,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We are working with one of the most talented professional sports organizations that knows how to grow a sports business by putting a competitive product out on the ice. We look forward to partnering with the organization to bring sports fans in North Carolina a sports betting product that meets the expectations of such a passionate fanbase.”   

The Fanatics Sportsbook officially launched in August 2023 and is currently available in ten states. The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, live streaming, industry leading search functionality, the ability to earn FanCash on bets and a curated Discover page with the sports and bets that matter most to a customer.  Fanatics Betting and Gaming and the Carolina Hurricanes believe that responsible gaming is a core tenet and a part of each organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money.   

To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center and for more news and information, follow us on the Fanatics Sportsbook social channels on X @FanaticsBook_PB and on Instagram @FanaticsBook_PB.   

Fanatics Sportsbook Launches in West Virginia 

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the most rewarding online sportsbook in the state of West Virginia.  Sports fans living in and visiting West Virginia will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics experience.  

As part of the launch in West Virginia, Fanatics Betting and Gaming will pilot its new online casino, embedded in the Fanatics Sportsbook app. The newly designed casino product will feature a range of classic and popular casino favorites like roulette, slots and blackjack, along with the new Fanatics Blackjack game, exclusive to Fanatics Sportsbook players.  More online casino games and features will follow in the near future. 

In August 2023, Fanatics Betting and Gaming began acquiring the U.S. Businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. In West Virginia only, each customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.  If you are a PointsBet customer in West Virginia, the first step is to download the Fanatics Sportsbook on iOS and Android. Then login using the same email address and password used on PointsBet and any open bets and the balance from your PointsBet account will be available in your new Fanatics Sportsbook account.  

The Fanatics Sportsbook offers customers up to 5% back in FanCash on bets and is poised to disrupt the sports betting industry by offering the following exciting new features:  

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.  
  • The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport™.  FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
  • Earn 5% FanCash on Same Game Parlay (SGP) bets.
  • Earn 3% FanCash on parlay bets.
  • Earn 1% FanCash on straight bets and odds boosts.
  • From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with marquee games, trending bets, promos and the rewards you want most. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets. 
  • Search: Search easily for the bet you want and bet directly from the results. The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.  
  • Live streaming: The Fanatics Sportsbook, in partnership with Genius Sports Limited, was one of the first legal sportsbooks to launch BetVision, a first-of-its-kind live sports betting product that enables customers to place bets while live streaming select professional football games in the sportsbook app. 

The Fanatics Sportsbook is making a profound commitment to the customer with a world-class Help Center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to Responsible Gaming tools to manage their time and money. 

Fanatics Sportsbook & Columbus Blue Jackets To Open Retail Location in Columbus’ Arena District Today

Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., a global digital sports platform, will open its retail sportsbook location today in partnership with the Columbus Blue Jackets in Columbus’ Arena District.

“Tomorrow will be an exciting day for Blue Jackets fans and for sports fans in Ohio as we officially open the Fanatics Sportsbook in the shadow of Nationwide Arena,” said Blue Jackets Sr. Vice President and Chief Operating Officer Cameron Scholvin, on Thursday.  “I’d like to thank RJ and Ryan for joining us today, as well as extend our gratitude to our partners at Fanatics and the many others that worked very hard to make this remarkable facility a reality.”

At a special preview event today, Ohio sports legends Ryan Shazier and RJ Umberger placed the ceremonial first bets at the brand new Fanatics Sportsbook Columbus.  Shazier, a former linebacker for the Pittsburgh Steelers and The Ohio State University, placed $20 @+700 on the Buckeyes to win the college football national championship.  Umberger, a former center for the Columbus Blue Jackets, also placed $20 @+475 on the Pittsburgh Steelers to win the AFC North Division. 

“It was a great day to be a Buckeye at the Fanatics Sportsbook Columbus,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “Having Columbus sports legends like Ryan and RJ come out and place the first bets shows that we plan to be the premier sports viewing and betting destination in the Arena District when we open our doors to the public on Friday.  The Fanatics Sportsbook Columbus will be a great complement to our online sportsbook experience for sports fans living and visiting Ohio.”  

The Fanatics Sportsbook is the most rewarding online sportsbook in Ohio, allowing customers to earn up to 5% back in FanCash on every bet and is available for download on iOS and Android for sports fans living and visiting the state of Ohio. It makes being a fan easy with fast signup, easy betting, transparent withdrawals, an industry-leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. 

The Fanatics Sportsbook Columbus is located at 401 North Front Street just outside Nationwide Arena. The main entrance is located in the alleyway immediately north of the entrances to Buca di Beppo and Starbucks. The new sportsbook was designed by architecture firm BLTa, a Perkins Eastman Studio, and built by Lehman Daman Construction Services.  It is more than 5,000 square feet and features four betting windows, 14 self-service betting kiosks from Suzohapp, one giant LED Video Wall and 20 TV monitors. The full-service restaurant operated by Delaware North, will have food options that every sports fan will enjoy.  The Fanatics Sportsbook Columbus will offer viewing experiences and legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, alongside tennis, soccer, golf, MMA and boxing. The development and trading of sports betting markets will be done in house at Fanatics Betting and Gaming and supported by a number of world-class trading suppliers. 

Fanatics Betting and Gaming and the Columbus Blue Jackets believe that responsible gaming is a core tenet and a part of each company’s DNA.  On-site staff at the Fanatics Sportsbook Columbus have received responsible wagering training and can offer support services to customers when needed.

Fanatics Betting and Gaming Partners with the Columbus Blue Jackets for Retail Sportsbook Location

Fanatics Betting and Gaming, the online and retail sports betting company within global digital sports platform, Fanatics Inc., today announced upcoming plans to open a retail sportsbook location in partnership with the Columbus Blue Jackets in Columbus’ Arena District.

“The Columbus Blue Jackets are constantly seeking new and exciting ways to engage with our fans,” said Blue Jackets Sr. Vice President and Chief Operating Officer Cameron Scholvin.  “We believe this collaboration with Fanatics Betting and Gaming on a world-class sportsbook location just outside the doors of Nationwide Arena in the heart of the Arena District does just that.”

The Fanatics Sportsbook Columbus will be located at 401 North Front Street adjacent to Nationwide Arena. The main entrance is located in the alleyway immediately north of the entrances to Buca di Beppo and Starbucks.  It is scheduled to open its doors at the end of August.

“We’re thrilled to be partnering with the Blue Jackets to bring a world-class retail experience to the arena district in downtown Columbus,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “The Jackets are one of the youngest teams in the league, and we are excited to leverage our partnership to grow with them and complement our online sports betting experience that is currently being beta-tested in Ohio.”

The newly designed sportsbook is more than 5,000 square feet and features four betting windows, 14 self-service betting kiosks, one giant LED Video Wall, 20 TV monitors and a full-service restaurant with food options that every sports fan will enjoy.  The Fanatics Sportsbook Columbus will offer viewing experiences and legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, alongside tennis, soccer, golf, MMA and boxing. The development and trading of sports betting markets will be done in-house at Fanatics Betting and Gaming and supported by a number of world-class trading suppliers.

The Fanatics Sportsbook continues its online beta testing with Fanatics customers in Ohio. The Fanatics Sportsbook app is available for download on iOS and Android, but a code is needed to access the sportsbook and is otherwise currently only available to Fanatics customers at this time. 

National Lacrosse League, Fanatics Enter Multi-Year E-Commerce Partnership

The National Lacrosse League (@NLL), the longest running and most successful professional lacrosse league in the world, today announced a landmark partnership with Fanatics, the global leader for licensed sports merchandise, which will bring the league’s online merchandise and retail efforts into one consolidated location for all NLL clubs.

The new online destination, NLLShop.com, is now live and accessible to fans worldwide.

“Our league and the sport of lacrosse are on a sharp growth curve. We have such a tremendous opportunity with our teams for growth in terms of online merchandise sales. Fanatics is simply the best and most innovative consumer e-commerce sports retailer in the world, and this partnership will give us a great opportunity to realize the league’s potential, said NLL Commissioner Nick Sakiewicz. “We have seen the power and value of team merchandise at the local level, and this international approach gives us the ability to have a streamlined one-stop shop to offer NLL merchandise where sports fans shop online.”

Through Fanatics’ industry leading technology and mobile capabilities, powered by its revolutionary Cloud Commerce Platform, the new NLL online store will provide rapid navigation for fans across desktop and mobile sites, featuring hi-resolution product displays, frictionless checkout and the widest assortment of NLL merchandise for all members of the family.

“We are excited to enter into this new partnership with the National Lacrosse League. Fanatics is uniquely positioned to help the league expand its reach through an enhanced direct-to-consumer platform that will allow fans to share their pride and passion for the NLL teams and players they love,” said Vicky Picca, Fanatics SVP of Business Affairs.

The partnership unifies what has been a regional approach ran by the NLL clubs for most of the league’s 35-year history. While teams will retain the right to sell locally at retail brick and mortar, the complete global e-commerce business will be housed under the new NLLShop.com for the first time.

The 2021 NLL season is targeted to start the weekend of April 9-11th, with a full schedule to be announced in the coming weeks.