Tag Archives: fantasysports

Daily Fantasy: Is Simpler Better?

By Joe Favorito @JoeFav @TheDailyPayoff

With Yahoo moving heavily into the daily pay fantasy space to challenge market leaders DraftKings and Fan Duel, the rumors swirl that other big media companies will follow suit to expand their fantasy offerings at some point,.
But the question still remains over market size; especially growing the market size vs. splitting up the existing pie continue to exist.
Yahoo’s move into the pay fantasy space makes sense because of the time its executives have already spent in the traditional fantasy business and their extensive work in search over the years that my give them insight into where and who to engage. If it can translate those casual searchers already on their platform into engaged fantasy players who can now win cash, their business grows.

However the one key factor that all these platforms need, and the one factor that remains a possibility for smaller players, is simplicity. The casual fan remains to see pay fantasy as a daunting task. No time to understand or plan for large drafts and to do research, especially for baseball, mean that simple, almost lottery-type games that translate easily to a mobile environment, might be the golden opportunity.

“The ‘casual’ fan wants simplicity so that they can participate in fantasy football contests. The two big players are far from simple and cater to the avid, GM type fan,” said Chris Johnson, founder of another startup in the space, Top3 Fantasy Sports, www.top3fantasysports.com, which will launch this fall around the NFL season. “The ‘casual’ US fan base is gigantic, however, all of the games on the market are all similar in nature, caps, trades, waivers, etc. Fans are clamoring for simplicity and Top3 has created it. Top3 eliminates all of the confusion and complexity.”

Still that lack of complexity needs marketing to break through the clutter, and although Johnson understands that louder draws the attention in marketing, he still sees that the growing pie, especially around big events, may migrate to simple games. Those games are attractive when fans can spend a little, win a lot, and not have to be distracted for more than minutes at a time.

“Select which QB you believe will score the most fantasy points on any given Sunday wins a big cash prize,” he added. “Like fans do for the Kentucky Derby, easy as 1.2.3. Select based on matchups, your favorite team or whatever suits your fancy and have fun! No need to have a PHD to join.”

Simpler the better, is what Johnson and many smaller challengers like DraftPot and others are banking on, literally. Will the big media companies making the noise also go that route more deeply, or will their marketing noise grow the pie for all. That will be the million dollar business challenge.

Lyons Column: The Games of 2015 and 2024

The Games of 2015 and 2024

By Terry Lyons, @TheDailyPayoff Contributing columnist
@terrylyons

BOSTON – A dangerous game with the highest stakes in the entire sports world is playing out this summer, and about a week ago, the United States Olympic Committee doubled down on its weakening hand. The USOC is gambling with the battered reputation of the United States of America in the international sports community, and the organization’s wager is a “Come To Boston in 2024” bet that has a doubting New England community yelling “CRAPS!”

On January 8th of this year, the USOC surprised the elite followers of the Lord of the Rings with the announcement that Boston was selected over Washington DC, San Francisco and Los Angeles as the USA’s choice to put forth in the high stakes poker game of landing the rights to host a future Summer Olympic Games, targeting the next available Olympiad to be held way in the distant future of 2024.

 

With the fact that the Summer Games have not been held in North America since the ill-fated, domestic terrorist bomb-laden Atlanta Olympics of 1996, the Pundits of the Rings all believed the United States entry had a better-than-average chance at landing the ’24 Games. Since ’96, the better part of the universe has had its hands in the Olympic cookie-jar, including Sydney (2000), Athens (2004), Beijing (2008), London (2012) and all-too-soon-to-be Rio (2016). After that, Asia will host the XXXII Olympiad, with the 2020 events in Tokyo.

That left Olympiad #33 up for grabs, and what better way could there possibly be to celebrate the 40th anniversary of the great Larry Bird’s dual NBA & NBA Finals MVP season than the Summer Games right behind the Fourth of July on the Esplanade?

So the USOC acted on this notion back in January, and all the local Boston politicians and civic leaders jumped right on the bandwagon, figuring there would be much rejoicing. All was fine and wonderful in Beantown, for about as long as it took the New England weather to change.

The cruel winter of 2015 dumped 108.6 inches of snow atop the golden dome of the State House, the worst winter snowfall since 1872, some 24 years before the ancient Olympic Games of 1896. What the politicians and USOC members did not count on during that snowy winter were the two things every Bostonian can claim as his or her own – crankiness and complaining.

Bostonians, and New Englanders, in general, love to complain. They complain about the weather, the weather forecasters, the politicians, the sports teams, and their coaches. Even when the coaches deliver championships, the next season the fans complain. You can ask Red Sox manager John Farrell or Bruins coach Claude Julien, and they’ll tell you, if they still have jobs next week. And, that’s just sports!

When it comes to REAL complaining, Bostonians have three favorite topics: the Big Dig, the traffic, and the transit system, known to all as the T, probably since its formation in 1897, only a year after the inaugural and ancient Olympics in Greece.

Now put this perfect storm together, and you won’t need a PhD in Mathematics from MIT to frame the equation:

IOC + USOC + 2015 + 108.6 (snow) + Big Dig – (new Governor + new Mayor) = Boston – 2024

What is the answer to that problem?

A resounding no.

Faster than a politician can flip-flop, the grand plans of Boston 2024 were called into question, and the pronouncement of Boston being the USOC’s city of choice as fact was denounced by civic groups, claiming the 2024 Games would cost taxpayers hundreds of millions.

While the snow fell, Bostonians did what they do best and started to complain to their elected officials to the point where all hell broke loose, and the original head of the Boston Olympic organizing group, prominent construction magnate John Fish, had to step down and was replaced by Steve Pagliuca, known to most as managing partner of Bain Capital investment group and co-owner of the Boston Celtics.

In recent weeks, Pagliuca has done what any newfound co-chair of a committee would do. He called for a “players only” team meeting, re-shaped the Boston 2024 bid specs, and launched version 2.0 in order to appease the inquiring minds of “No Boston 2024” and a public still complaining about the Big Dig, the snow (and the resulting parking and traffic woes), and an ancient, failing transit system.

One thing is for sure: in the world of politics, investments, public opinion, and even sports, team meetings, re-launches, and versions 2.0 are not good, although Pagliuca has assured all who will listen that the premise of Boston 2024 will not come at the cost of taxpayers of the Commonwealth and the Summer Games will actually fuel a much-needed rebuilding of two Boston neighborhoods while the city works to finance its aging and decrepit infrastructure.

To that point, Pagliuca and Boston 2024 are right. The failing “T” and the aging roads are not going to fix themselves, and by 2024, they will be nearly a decade older.

So the question remains – Should the USOC put forth a bid to the world for Boston to host the 2024 Olympics?

With world-class cities like Paris and Rome amongst the competing cities, a successful Boston bid is a long-shot, at best. Even Hamburg and Budapest might be more viable candidates to the IOC. But the influence of the North American audience (aka NBC/Comcast television money) might be enough to influence the IOC hierarchy to vote for the USA candidate city, either in 2024 or no later than 2028.

The people of Boston need to recognize the fact that the old-fashioned way of “complaining and doing nothing” is only a mantra for the GOP, not a city in dire need of modernization.

While the bid-specs detail the use of existing facilities and champion a new approach, tagged as “Olympic Agenda 2020” by the IOC, seeking to cut down on the growing excesses of prior Olympiads, the secret sauce for Boston 2024 is to seek new and better sources of revenue generation.

One idea, totally lost in the shuffle of all noise generated this spring, is Boston 2024’s original bid idea to “farm out” some of the events – such as the preliminary round of basketball. In such a plan, two groups of six teams could play to large audiences in cities such as New York or Chicago before coming to Boston for the medal round to be played after artistic gymnastics folds up its tent and TD Garden reverts back to the parquet floor.

Another idea – ripe for the times – is to factor in potential revenue or licensing from all-out sports gambling on certain events of the Games. Properly administered, global wagering from authorized sports books and even daily fantasy sports could add tens of millions to the Boston 2024 coffers, and that would be just for the sponsorship or official licensing rights to the likes of William Hill or Betfair.

Affiliate fees and a portion of the take might net enough cash to appease the Boston 2024 naysayers while paving the road for additional fees to further ensure possible cost over-runs. The Mass Lottery might like it enough to begin the program as early as the Summer of 2016, when wagering or a DFS lottery on the Red Sox, Celtics, Bruins and Patriots could mint millions, just as the Rio Games are planning to wager their Olympic reputations on the likes of win, place, and show bets on gold, silver and bronze.

Let the Games begin.

Growing E-Sports Business or Fantasy; What Is An Accelerator And How Does It Work?

Growing E-Sports Business or Fantasy; What Is An Accelerator And How Does It Work?

@JoeFav @TheDailyPayoff

The explosion of innovation in all things sports business and technology has created a gold rush for new ideas, especially in the pay fantasy and e-gaming space. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into that void has come any number of companies and even Universities looking to help the best of the best. Recently the Los Angeles Dodgers launched an incubator program with R/GA to help a select number of companies venture west to try and grow.

Earlier this month another accelerator program came to the forefront, Stadia Ventures based in St. Louis. Stadia was co-founded by Tim Hayden, director of St. Louis University’s Center for Entrepreneurship and Art Chou, a Chou, a former Rawlings Sporting Goods executive with the idea that not all good sports business ideas live on the left or the right coast.
We caught up with Hayden to explain the business, its differentiators, and why St. Louis.

Explain the goal of the “Accelerator” vs. a “Shark Tank,” a “Hackathon,” or an “Incubator?

An incubator is a hotel that houses entrepreneurs (individual startups or accelerator companies). Meanwhile the accelerator is the mentoring and educational program to give the startups a better chance to succeed.

An accelerator is like an executive MBA program for startups. However, instead of a degree, the ultimate goal is that the cohort company achieves a few major milestones during the 10-16 week immersive boot camp. An accelerator will pick winners and invest in them like Shark Tank…but mentor the winners like The Voice.
How is this different or similar from others like the Dodgers recently launched accelerator?

Our Stadia Accelerator is different from almost every other accelerator, including the Dodgers Accelerator, because we are a Sports Innovation Hub first and foremost. We do not work for a single brand or customer. We invite anyone and everyone in the Sports Business ecosystem (entrepreneurs, investors, industry executives, service providers, etc) to come together to create a stronger and smarter community. Our goal is to become the clearing house or the vetting program for each of the audiences, which saves each group time, pain, and money.
What type of business are you looking for?

Stadia Accelerator is looking for established startups in the sports business space. They must have a product or service, traction and they must be generating revenue. We want them to have proven that there is a market for the solution to a pain. We focus on companies in Software/Apps, Big Data, Equipment, Apparel, Training, Nutrition, Gaming and Fantasy. However, we will look at any company that can help solve pain in the sports business space.

Some people may be surprised to hear of St Louis as being fertile ground for such a project vs. NY or LA? Why St. Louis?

St. Louis is the gateway to the west for a reason. We were the trading post for everyone heading west to seek their fortunes. Our city was created by entrepreneurs, and we have never lost that spirit. The recent St. Louis entrepreneurial renaissance has been going on since the 2009 recession. While we lost a number of Fortune 50 companies during that time, many of those executives turned their talents and newfound wealth towards the entrepreneurial scene. Couple that with the fact that for a long time, our Universities embraced the fact that you need to teach people how to be better entrepreneurs (Saint Louis University has the #13 Entrepreneurship program in the nation according to U.S. News & World Report…23 straight years in the top 25). To set ourselves apart from the rest of the nation, our community and University leaders identified that entrepreneurship needed to be nourished. So they created Arch Grants, a $50,000 grant awarded to some of the nation’s best startups wanting to move to St. Louis for a year to continue building their businesses. Since 2012, 55 startups have been funded for a total of $3.1M (50 are still operating in St. Louis).

So when people around the nation say that St. Louis has a strong entrepreneurial renaissance because of our low cost of living and our access to top notch talent; that’s only a portion of the reason. The real reason is because we have worked together to build a strong ecosystem that supports entrepreneurship.
How have you attracted investment in the project and what are they looking for?

Unknown to a lot of people, St. Louis has always been a breeding ground for a lot of global, senior-level sports business talent. When you have the #1 global sports sponsor (Anheuser-Busch) in St. Louis, it’s to be expected. And that audience has always been interested in giving back. They want to see St. Louis become the Sports Innovation Hub. We joke that in 1904, St. Louis was the epicenter for Business (1904 World’s Fair) and Sports (1904 Olympics). So why can’t we be the epicenter again?

However, our investors also understand that this is not an ego play or a community play. This must be a smart business investment with the expectation of legitimate returns. It just so happens that this investment is in the sports business space.

And we tell our investors that we will only accept “smart money,” which are those that are familiar with the sports business space. We find that these people have a knack for picking winners in this space.

What is the competition going to be like?

There are many accelerators in the United States (St. Louis is the 3rd largest accelerator city in the nation). But most are focused on technology or biotech for early stage startups. There are very few focused on the sports business space. There are even less that are willing to invest up to $100K in each business. And there are even fewer focused on becoming the Sports Innovation Hub for the entire ecosystem.

Besides the funding, our true strength is our mentor network that we can surround each startup with. Our goal at graduation is to ensure that that each accelerator company has a follow-on investment lined up, a large order, or an acquisition suitor. We are directly tied with our cohort company’s success and failure…and we do not like to fail. In addition, once a company comes into the Stadia family, we will be looking for ways to help them…for life.
What level of expertise will the senior execs involved have?

The Stadia Advisory Pool is being assembled from every walk of life. Not only do we have sports business executives from teams, leagues, sponsors, sporting goods, etc. We also have executives from the various facets of business (lawyers, accountants, wealth managers, financial planners, insurance, operations, supply chain, etc).

Sports Business touches every facet of business…so we need advisors and mentors at senior levels to cover those needs.

What is the end goal in say, two years, with the project?

We’re in this for the long haul. However, in two years, we’d love to have 20 established startups that have grown and are still engaged with us helping to mentor future startups in our Accelerator.

Success for Stadia Ventures is defined as Do Good. Do Well.

Doing good means that we are achieving financial success for our cohort companies and the sports business ecosystem. But, doing well is a societal success. Did we help to make the founders better people? Did we help to get products and services into more people’s hands to solve their pains? Did we help the industry and our partners become more innovative? Did we connect good people with each other? And finally, were we able to establish a stronger ecosystem.

If we can say we have a stronger and smarter sports business ecosystem, we will have succeeded. But it will take time. We’ve been working on creating a stronger entrepreneurial ecosystem in St. Louis since 1764.

Vegas Everyone? NBA Team Could Join NHL in Desert

By Joe Favorito @JoeFav @TheDailyPayoff

Later this week the basketball world will converge on Las Vegas for the annual NBA Simmer League, the annual showcase for unsigned and recently drafted talent.

Hundreds of media, agents and players will descend for two weeks of competition.

However according to a report in the Milwaukee Business Journal this week, The Summer League might not be the only time the NBA goes into the desert before too long. With a new arena on the horizon and millions of dollars on the line, the Milwaukee Bucks have mentioned getting into the Vegas mix should the state of Wisconsin continue to drag its heels on a new arena for the team.

Speaking to state lawmakers on Monday, Bucks president Peter Feigin had a pretty ominous warning should the team not get the desired arena it has been seeking for some time now:

Per the report: “Milwaukee Bucks president Peter Feigin told Wisconsin lawmakers Monday that time was of the essence in approving $250 million in public funding for the proposed arena in downtown Milwaukee or the NBA will move the team to another city. At an informational hearing held by the state Legislature’s Joint Finance Committee, Feigin said the Bucks owners’ purchase agreement for the team includes a provision that construction of a new arena start in 2015. If that does not occur, he said the NBA will buy back the team for a $25 million profit and move them to “Las Vegas or Seattle.”

The Bucks, suddenly one of the NBA’s hottest teams, have been searching for new solutions for the aging BMO Harris Bradley Center for some time, and Feigin, a former Knicks executive, said the team needed to start construction by October or November to avoid the NBA starting a process of seeking buyers for the team. The team’s lease at the BMO Harris Bradley Center expires in 2017.

The demands come at an interesting time for Las Vegas. With talk constant that the city will either receive an NHL expansion franchise or have a team like the Phoenix Coyotes relocate, Vegas as a professional sports destination may actually becoming more real than just the home of the AFL Las Vegas Outlaws before long.

In the mix for teams is how legal sports wagering will be handled in the state. In past years when games were played in the state, the traditional sports books suspended lines on those games. The Los Angeles Lakers and Utah Jazz each played home games at the Thomas and Mack Center for years, and when they did, no line was posted as part of the agreement. Similarly, lines for home University of Nevada Las Vegas basketball and football games have been pulled over the years when the teams were in state.

However this past year the AFL Outlaws not only had lines on their games, but they welcomed live online gambling into the mix as part of their fan experience.

With pay fantasy expanding and both the NHL and the NBA supporting both pay fantasy and the eventual nationwide legalization of sports betting, having franchises in Las Vegas could provide even bigger revenue stream as the process continues to evolve. Those franchises could become models for how legal sports betting could work once Federal law changes.

“Control of all forms of content, whether it is broadcast, digital or actual games is more vital to success than ever before, and with Las Vegas it seems more and more like the distribution of content, combined with a new state of the art building is becoming more than attractive to teams in at least two leagues,” said Dan Cohen, SVP, Americas at MP & Silva, one of the world’s leading sports media companies. “It used to be Las Vegas was a city that had all kinds of negative baggage for sports, now because of the changing landscape in the digital sports and fantasy space, it has become not just attractive but a hub of real conversation when expansion or relocation comes up. Nevada is no longer some fairy tale for professional sports, it is becoming a reality.”

Whether that reality happens in a year or five years remains to be seen, but one thing is for sure; “Sin City” appears to be an open and willing partner for professional sports teams, and now once one comes, others may follow.

World Cup Fantasy Could Open Door to Olympic Fantasy

By Joe Favorito @Joefav @TheDailyPayoff

The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention.

DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around live event. Their their million dollar winner for the US Open demonstrated a growing market not just for golfers but for millennials who may never play a four-hour round on a Saturday.

As we move closer to the one year out celebration that countries all over the world will put on for Rio, it’s interesting to start thinking about the permutations of Olympic fantasy and how it would work. New sports coming into Rio, golf especially, can easily be adapted to a pay fantasy model, and team sports like basketball are ripe for an engagement game.

Parlay the fact that the International Olympic Committee earlier this year approved legal sports books in Nevada to carry betting lines for next summer’s games, and that means that a deeper analytic dive will be made by betting houses around the world to find ways to create interest in sports like swimming and other individual sports as well. Fantasy gymnastics, anyone?

Maybe not gymnastics, as individual sports outside the mainstream may be too difficult to create an audience for. However for key team sports, and add in a growing sport like rugby which will be in the games for the first time and has a strong tie to traditional gambling play, and other mainstream team sports in the Games, and you have interesting opportunities for pay fantasy alongside traditional gambling being done legally from Las Vegas.

The interest in fantasy and gambling will not be lost on rights holder NBC as well. The recent numbers by the Fantasy Sports Trade Association show that the more fantasy play involved with sport, the more the viewer is engaged in the broadcast and all pieces that go along with engagement. Since the Olympics traditionally skew viewers that are older and more female, the goal is to find a younger and more engaged audience, and an investment in fantasy play may be smart, at least for American audience engagement for 2016.

“There is no doubt that pay fantasy is growing in engagement, the question is still how do you make it simple and appealing to a wide audience of casual fans, and there is no bigger event other than the Super Bowl that gathers casual fans like the Olympics,” said Chris Lencheski, longtime marketer and currently running the consulting business Phoenicia. “The amount of data available for the Olympics so vast, the broadcasters want more engagement, and the marketing dollars are there. While it might not be a huge playing audience for 2016, it can set the table for the future just like this Women’s World Cup game has, so it will be interesting to see who steps up to engage.”

While Yahoo has said they will make a big play in the pay fantasy space this fall, most other media companies have gone the partner route, looking for revenue share and advertising dollars from the bigger pay fantasy players thus far. Could that change if the marketplace shows an interest going forward? NBC has done a great job in creative engagement around its properties, and added engagement for the Olympics in the form of pay fantasy would be an intriguing look.

If it worked for WWC, maybe it can work for the Olympics as well.

Pay Fantasy Scores With Women’s World Cup

Pay Fantasy Scores With Women’s World Cup

The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring its perks, and although the stars of this women’s program are probably the most leveraged of any team of women’s athletes in terms of brand exposure, there is still a huge opportunity void that still can be exploited.

What about fantasy sports? Last week at the Fantasy Sports Trade Association Summer Convention, research showed that engagement by women in daily fantasy was the fastest growing demo, an area which is still small by comparison to men but it is growing by the day. And although Fan Duel CEO Nigel Eccles said recently at the Cynopsis Sports Conference that their company’s growth area for the next five years was going to be primarily focused on the NBA and the NFL, DraftKings and some other smaller companies have moved to find other niches of success in sports like fantasy golf and NASCAR and even soccer.

The company which has made the biggest investment in daily fantasy soccer is Mondogoal. Based in Isle of Man and Boston, CEO Shergul Arshad has built their company working with some of the bigger soccer clubs in the world this past year, and recently cast the dice by launching the first, and only, daily fantasy game around a women’s team sport, tied to the ongoing FIFA Women’s World Cup.

Has the game been a success? We checked in with Mondogoal to see what the engagement has been like as we head toward this weekend’s final in Vancouver.

While they would not give hard numbers, Mondogoal reported very strong growth, which has included thus far:

Opening week of the Women’s World Cup saw 12% more activity (12% more entries from users) than the largest weekend of activity for the English Premier League.

In terms of new engaged users, thousands have become first time users of Mondogoal as a result of the WWC and Co-Ed contests.

Number of Female users has tripled over the amount of engaged users for pay fantasy play for clubs this past winter like Manchester City, AS Roma and FC Barcelona.

Despite the time difference (many games kicking off late at night/after midnight) they have seen thousands of entries in the United Kingdom as well, in part to the England National Team’s deep run into the tournament

More players becoming household names/well known. Early in the tournament Abby Wambach/Alex Morgan were among the most selected US fantasy players on Mondogoal, based on name recognition alone. Carli Lloyd, Julie Johnston and Megan Rapinoe have since passed them based on fans watching the games and recognition of their play during the tournament.

In addition, Mondogoal went co-ed and is expecting a similar rise in their $10,000 Summer Showdown contest again as well. It will feature the following matches, with 200 Users will enter and select top male players (Lionel Messi, Sergio Aguero, Alexis Sanchez) alongside top Female Players and compete for $10,000 in prizes.

Chile v. Argentina (Men’s Copa America Final)
Germany v. (loser of Japan/England) – WWC Third Place Game
USA v. (winner of Japan/England) – WWC Final

What does this activity mean? Will we be seeing more WNBA, Olympic gymnastics and WTA and LPGA Fantasy going forward? Hard to say given the uniqueness of WWC, but safe to say that daily fantasy for select events, men or women, continues to have staying power and consumer engagement opportunities that are on the rise, and that’s good news for everyone, from fans to brands to broadcasters to athletes. The more engagement, the bigger the pie, regardless of gender.

Mobile Making Fantasy A Reality For More Players

Mobile Making Fantasy A Reality For More Players

At last week’s Fantasy Sports Trade Association Summer Conference in New York, a crowd of several hundred, most on laptops, listened intently to sports and fantasy business leaders talk about the upward growth and engagement of consumers in and around all things fantasy, especially the fascination with daily pay fantasy, a part of the field dominated by the two biggest players, Fan Duel and DraftKings.

The data, provided by Jason Allsopp of the research firm Ipsos, was amazingly positive news for those in the room; More people are playing fantasy than ever before, with 51.6 million people age 12 and over in the United States engaged, 20 percent of the population, up from 14 percent in 2014.

More importantly perhaps, women are playing fantasy sports in much larger numbers, with 33 percent of players now female, a big jump in the last three years. The biggest jump overall is in DFS play, where seventeen percent of all fantasy players play DFS exclusively, up from 8 percent in 2013, with spending up to $257 annually for a DFS player who was only spending $15 in 2012.

However one of the most important factors that came out of the Ipsos study was mobile engagement. Fantasy players are becoming increasingly mobile with just 44 percent of players using a desktop or laptop computer is their primary device for fantasy sports. That was down from 68 percent in 2013. The combination of an avid mobile user and a more engaged younger audience is not really surprising given where consumers are trending these days, and it’s even less surprising when you look at a global audience that could engage in fantasy, but what is surprising is the lack of mobile adoption by fantasy businesses at this stage.

The model of DFS as it stands now for the larger players are based around salary cap games. While apps do provide a mobile option, setting full lineups on a smaller device given the amount of research needed is both tricky and cumbersome. Since retention and acquisition for the bigger sites like FanDuel and Draft Kings is so vital for growth (reportedly neither are profitable yet despite the millions invested in the brands by everyone from venture capital to the NBA and MLB), a tough mobile option can be a turn-off for the younger mobile savvy first adopter. Both Fan Duel and DraftKings have been bullish in tackling the mobile experience and are making strides with their apps so that they are as user friendly as possible, but does more need to be done?

If mobile is key, can companies pivot to simpler, non-salary cap mobile first game that are springing up by the dozens? And if simpler and mobile is where the DFS industry needs to go, can there be a micro-option built in that will bring large revenue and more players for simpler games?

“We have seen that the best mobile experiences; Instagram, SnapChat, are simple to engage with and easy to navigate for everyone,” said Tom Richardson, Columbia University professor, veteran sports marketer and one of the most engaged professionals in sports in the mobile field. “While companies like FanDuel and Draft Kings are doing a good job with their experience for consumers, the bottom line is consumers will always expect not just a good, but an easy and simple mobile experience and fantasy businesses need to think that way first to grow, especially new businesses trying to find a niche in the space. Without a prime mobile experience first, you will have big challenges acquiring and retaining consumers no matter how much money you raise or how robust your offering is.”

We have seen freemium games outside of sports; Angry Birds, Candy Crush, draw big numbers of engagement because of simplicity. That model lasts for shorter periods of times, and in the case of Rovio and Angry Birds, has led to issues when the company tried a new level of engagement.

With a host of new players coming into the marketplace, from big media companies like Yahoo to many smaller players looking for not just a piece of the current marketshare but for a way to actually increase the size of the market by engaging milennials, women and casual sports consumers, is simpler and mobile the next step?

It would seem like the smartest bet.

Smoke Around Mickelson Gambling Issues Rises…Phil Mickelson

Phil Mickelson has always been a big tipper and around golf circles has always been known for a friendly wager or two. Some of those wagers have gotten him in minor trouble over the years with the golf establishment, while other dealings have whispered that association with gambling schemes could have gotten him in hot water. However to date, nothing has surfaced to put the popular PGA Tour Champion in anything more than some mildly hot water full of innuendo. Nothing has ever been proven, and Mickelson’s career and reputation with brands has always been stellar.

However that smoke on the gambling side could lead to some fire, according to an ESPN report on Monday.

Per USA Today’s For The Win…
“A report from ESPN’s Outside the Lines on Monday has linked golfer Phil Mickelson with a nearly $3 million sports-betting scheme with an “illegal gambling operation” based outside the United States. The report, which is based on court documents and various sources, notes that Mickelson has not been charged for his alleged involvement, but adds the man who reportedly handled his money pled guilty last week. A 56-year-old former sports gambling handicapper, acting as a conduit for an offshore gambling operation, pleaded guilty last week to laundering approximately $2.75 million of money that two sources told Outside the Lines belonged to Mickelson.

Gregory Silveira of La Quinta reached an agreement with prosecutors and pleaded guilty to three counts of money laundering of funds from an unnamed “gambling client” of his between February 2010 and February 2013. Sources familiar with the case said Mickelson, who was not named in court documents, is the unnamed “gambling client.” Silveira is scheduled to be sentenced Oct. 5 before U.S. District Court Judge Virginia A. Phillips and faces up to 60 years in prison, though the sentence will likely be far shorter.”

The reports come at an interesting time for golf, as a changing of the guard to a younger corps has helped revitalize the sport on the men’s side, and one reason, ironically, is because of the growth of pay fantasy golf which has gotten younger males more interested in a game they would not have cared for just a few years ago. While casual wagers have always been the norm around golf, large scale wagering tied to scandal has always been off in the distance. While there is no proof or statements on either side yet off of this morning’s report, it is worth watching especially as the sport head to The British Open, an event in a country where gaming is legal and accepted.

DraftKings’ UK Gambling License Bid Stirs Debate

 

By Frank Scandale @FScandale @TheDailyPayoff

Daily Fantasy player Draft Kings’ plan to obtain a gambling license in the UK is seen as a shrewd move to gain a foothold in the international market.
It is also viewed as a risky move to catch its larger rival that could tarnish its image as a fantasy player by plunging into the gambling sector, and upset its NFL and network backers.
Either way, the move is fueling speculation of what this means for daily fantasy sports, who some see will be played by 100 million people within three years.

Adam Krejcik, a partner in Eilers Research that studies the digital and interactive gaming industry, suggests why neither daily fantasy sports player has targeted the UK at this point.
“They are focusing their money and resources on the US,” he says, adding, “Once you enter into the international market, you have to file for a gambling license, which might seem hypocritical since you have maintained DFS is not gambling.”

He said FanDuel probably saw that issue, but DraftKings “feels the time is right to enter this market and doesn’t feel like this should be an issue.”
Eisler also noted the risks involved go beyond its image as a non-gambling site.
“The market itself has not been proven yet either. You have to build a team and an office, get a license and then market and acquire customers over there,” Eisler said.

Yet, Draft Kings did not make this move without consulting with its strategic US investors, including networks and pro teams.
“I would not have expected them to make this move without having discussion with shareholders who are strategically aligned,” he said. “And then at the end of the day they must have felt comfortable.”

DraftKings did not respond to requests for comment for this story.

As for the NFL, which has approved one-year partnerships with league approval, the league remains on the sidelines, he says, but are not letting its teams invest directly into DFS companies. For New England Patriots owner Robert Kraft, for instance, has an investment into DK through Kraft Sports Group and not subject to the same rules as teams.
“For other investors, generally speaking, there is a shift. The sports leagues themselves are becoming more open-minded when it comes to sports and gambling.”

Rick Wolf, president of Fantasy Alarm and co-founder of Fantasy Sports Trade Association (FSTA), sees the move as a smart diversification of Draft Kings core business.
“One of the key misnomers is that fantasy sports players are gamblers,” he said. “In research from the FSTA that has 56.8M people in North America playing, the number who wager regularly on sports is very small. It is not a cross over play, but a new business and really, why not?”
Wolf also sees the NFL and MLB, for instance, supporting fantasy sports in general, and will react to DK’s move depending on their own respective agreements and their own views, not to mention the views of the public.

“The public is smart and knows that fantasy sports is not gambling so I don’t think this is an issue for them,” Wolf said. “…and the cross over is small. To me it is just a diversification into a completely different business vertical with similar software needs.”

Another supporter of the diversification move is Darren Heitner, a sports and entertainment attorney based in Miami, who said the move makes perfect sense as it positions the company well should the United States eventually relax its overall stance on gambling on the federal level.
“It (makes sense) for multiple reasons,” Heitner said. “The chief justification being that Draft Kings can test out a proprietary gambling platform that is ready to be implemented in the United States should the federal law preventing widespread gambling (PASPA) be amended or revoked. Furthermore, it will allow for an extension of the brand on a worldwide scale, which could open doors for the proliferation of its fantasy-related offerings. Additionally, it may believe that there is market share to grab — making sense from the most basic premise that it has a platform that could generate additional revenue at a reasonable cost.”

Regardless of all the factors surrounding DFS, Heitner thinks most decisions will be based on business bottom line outcomes. While the NFL has its concerns about gambling and pro sports, he thinks the league would be taking a contradictory position if it were to chastise Draft Kings for implementing a gambling operation overseas, as it seeks to expand its product into the UK.
He said the NFL continues to expand the number of games played in the UK and “would love to have a team based there.”

“It is well aware of the amount of gambling that occurs within the UK orders,” Heitner said. “The leagues may claim that gambling runs contrary to maintaining the integrity of the game, but the bottom line is the bottom line.”

Same for investors. They will look at the strengths and weaknesses of entering such an industry in a particular market and then decide what opportunities and threats exist, Heitner said.

As for television partners , Heitner doesn’t see a problem.
“ESPN has to be quite thankful that the World Series of Poker became such a hot commodity,” he said. “Again, it should be about what this expansion does for the bottom line.
“If the operation is legal where the platform is offered, then the conversation over perception should be a nonstarter. I go back to the NFL harping on the fact that the potential of gamblijng threatens the integrity of the game. Yet, the NFL expands the number of games played in London year-over-year and would love to have a team based in the UK.”

ESPN and DraftKings recently inked a partnership deal worth a reported $250 million, according to The Boston Globe and other media sources. ( http://www.betaboston.com/news/2015/06/24/draftkings-wins-big-espn-ad-deal-but-no-word-on-investment-rumors/)

For a unique perspective on fantasy sports and the UK, Mondogoal’s founder and CEO talked about his early success there.

Shegul Arshad said his operation, which focuses on online fantasy soccer, entered the UK last summer for the World Cup with a soft launch. He has a unique perspective as the DFS landscape continues to evolve.
Incorporated in the Isle of Man with a US headquarters in Boston, Mondogoal offers cash and non-cash games for players, depending on where the individual is located and what the regional gambling rules are.

“It’s certainly a strange move, if you ask me,” he says of the Draft Kings move. “For a US-based company to go over there, it’s a strange move given the fact so many states and jurisdictions are being looked at.”

However, Arshad is optimistic because if Draft Kings is successful overseas, it will help the industry grow overall.
“If the pie grows, we are all taking slices of the pie,” he said.
He wishes them well because now if someone searches the report they heard that Draft Kings is coming to the UK, it will help drive traffic to all fantasy sports sites.
“Any new entrant and credible dollars that go into the market place, will help educate about daily fantasy, and at the end of the day, if awareness ratchets up, there will be multiple winners across the board.”

FanDuel Grows NBA Platform

By @TheDailyPayoff

While DraftKings relationship with MLB and their enhancements in golf have given them great buzz this early summer, FanDuel continues its focus on the winter and its two core sports, says its chief executive.
CEO Nigel Eccles said football and basketball remain its focus, taking the opportunity with the NBA Draft Thursday to announced an expansion of its NBA partnerships for the fall at Tuesday’s FSTA Conference in New York,

FanDuel locked in exclusive multi-year partnerships with 13 league franchises – the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.
The deal hands FanDuel marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives. FanDuel will also collaborate with the individual organizations to continue to bring unique experiences to fans, including exclusive player meet-and-greets and VIP road trips to events.
“Partnering with these NBA organizations has been an incredible asset to FanDuel’s growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel,” said Nigel Eccles, CEO and co-founder, in a release. “We’re going to keep partnering with franchises that recognize FanDuel’s ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night.”

During the conference the value of pay fantasy was again backed up by NBA Deputy Commissioner Mark Tatum in an interview with Eric Fisher of The Sports Business Journal.
“We have made our stance clear that we do not see pay fantasy as gambling, and it is a prime way for us to engage deeper with our fans,” Tatum said. “Our fans and our teams have made it clear that this is a growing engagement platform and we are excited about continuing to work to enhance our relationship.”

While not exclusive with the NBA, FanDuel has made it clear that their key business objectives and their growth strategy is revolving around the activation and engagement with the NBA, as well as their recently announced partnerships with a majority of the NFL teams. The NFL remains the least engaged league in an official capacity in pay fantasy, with MLB having taken up an equity position with DraftKings and Fan Duel with the NBA. Several NBA teams, including the New York Knicks, have chosen to partner with DraftKings as part of a wider cross-promotional strategy, but Eccles remains bullish on the overall basketball relationship as the core of Fan Duel’s platform in 2015 and beyond.

Fan Duel, DraftKings Ramp Up Their Content Play

Fan Duel, DraftKings Ramp Up Their Content Play

Last Wednesday at the worldwide headquarters of Topps, media types from outlets big and small gathered to talk to San Francisco Giants star Buster Posey as he talked about his new role as ambassador with the company, as well as the no-hitter he had caught the night before. The usual suspects were there for a piece of Posey, Sports Illustrated, Yahoo, AOL Sports and Fan Duel.

Wait, Fan Duel? Was there a pay fantasy element involved? Nope, but Brandon Lee from the company’s news site, was there asking questions about the no-hitter and the world of trading cards, with nary a fantasy question being bandied about. Why? Good content to keep the die-hard fantasy player more engaged on the site, and through search, to probably pull in more casual fans interested in news for now, but maybe, just maybe, they will become brand loyal enough to join in for a paid daily game or two down the line.

It is a strategy that Fan Duel Insider is embracing more and more, and as expected is also being taken on more and more by DraftKings, who, according to a weekend story in the Boston Globe, have made a huge push in hiring their own editorial staff for their content platform, Playbook, just for the same purpose; provide original non-fantasy content that feeds the needs of the fan while keeping the core player interested and on the site just a little bit longer. Engaged core players may play a bit more, while new fans may come back.

Now this is not to say that the core news and information on both sides won’t be tied to analytics and the core gamer and fantasy news. Providing that audience with core news that helps them address fantasy issues is still tantamount. However, fantasy players cannot live by stats alone, so feeding in additional anecdotal news, video highlights and original content lifts the interest and the engagement of the anyone with an affinity to sports news. The other thing such news may do will keep engaged consumers on the site, versus going to traditional news sites like ESPN or Yahoo or SI.com for the non-fantasy information. If you can hold their attention, the better chance of building more engaged audiences for things other than fantasy.

The expansion into original content follows some of the other larger marketing initiatives that both companies have used to gain the attention of the consumer. While not into boxing per se, Fan Duel spent money to sponsor Floyd Mayweather Jr., while Draft Kings cashed in on a somewhat unconventional spend against the Belmont Stakes, grabbing great exposure in places like the cover of Sports Illustrated with their signage. Neither spoke directly to the core pay fantasy audience, but it helped remind casual fans that the companies are engaged on the business of sports, albeit mostly in the pay fantasy business.

Will such investments pay off? According to the Globe article, since a redesign in March, average page views per visit have increased 52 percent and time on the site is up 152 percent for Draft Kings, while Fan Duel’s insider content has also seen a spike in visits. Neither can say yet if that spike has led to more pay fantasy money being spent, but the feeling is probably more eyeballs more of a chance of engagement. The use of news content is also much more cost-effective than some of the other high ticket promotions and ad spends the company has done, and with partners coming on board more prolifically; ESPN and MLB with DraftKings, the NBA with FanDuel, the ability to share content and gain traffic is probably just a bit easier, especially if their staffs can become accredited members of the media with the ability to gain content at events. That content would probably include unique video, which remains king for drawing audiences.

So while you will probably continue to see ore on the sponsor spend side than on the news gathering side for both, or any, fantasy sports company, it is interesting to see how important well-rounded and expansive content is becoming as the battle for casual engaged consumers heats up across the summer.

Mondogoal Takes a Gamble on FIFA’s Women’s World Cup

Mondogoal Takes a Gamble on FIFA’s Women’s World Cup

By TERRY LYONS, Contributing columnist for The Daily Payoff
@terrylyons

The United States of America’s Justice Department’s beat-down on the upper echelon executives of FIFA brought a bit more than a small share of criticism and focus upon the governing body for world futbol. It brought an all-out public relations disaster as the lead story on every network newscast in the world, and even worse, FIFA’s downfall became the punch line for comedic genius such as “Last Week Tonight with John Oliver” or “The Daily Show with Jon Stewart.”

The early morning arrests of several FIFA executives by Swiss authorities at the posh Baur au Lac hotel in Zurich fast-became the b-roll for a generation of FIFA’s critics. As the raid was barely underway, with charges under the USA’s Racketeer Influenced and Corrupt Organizations Act (RICO), detailed accusations and background were printed in the morning editions of The New York Times which brought a level of seriousness that organized futbol has never seen, but its fans had long expected. The accusations were wide-ranging and were enough to eventually cause the resignation of longtime FIFA president Sepp Blatter. The fall-out will continue for the rest of the year as the US Justice Department’s Attorney General Loretta E. Lynch, builds the case.

The focus of the alleged corruption and bribery charge was centered on FIFA’s designation of Russia (2018) and Qatar (2022) as World Cup event sites but caught in the crosshairs of the scandal is the fact the 2015 Women’s World Cup is being staged in Canada from June 6 to July 5, right on the front doorstep of the FIFA scandal. One might think the highly visible RICO charges for such a highly visible world event might be cause for the sponsors and affiliates of the Women’s World Cup to run for the Hudson Bay, but that has not been the case as the women kick-off in Canada.

Event sponsors, already neck-deep in their investment, have turned a blind eye to the off-the-pitch misconduct and are focusing on the athletes and competition itself.
One such affiliate is Mondogoal, a relatively new player in the daily fantasy sports world, which is staging a daily fantasy game for the Women’s World Cup. While not an “official” sponsor of FIFA, Mondogoal operates globally and focuses its efforts in the United States, Britain, Canada, Ireland and Brazil – all hotbeds of international futbol. The company is incorporated out of the Isle of Man and has business operations in the USA. Mondogoal’s Women’s World Cup offering will be the first fantasy game ever staged for women’s sport.

“The Women’s World Cup is a phenomenal platform for the game, and will draw not just passionate soccer fans but a casual audience interested in women’s sports and a global event,” said Shergul Arshad, CEO of Mondogoal. “By creating this game for a global audience we will provide a new engagement platform, which we believe, will raise the visibility and interest not just for soccer but for women’s sports as well.
“In North America, daily fantasy sports has taken off, and interest in soccer is at an all-time high. We are making sure the North American soccer fan not only can play fantasy contests involving the popular European leagues, but also from the best soccer, locally,” he said.

To that end, Mondogoal is offering fantasy players a way to blend both the Women’s World Cup players with those of men’s competitions being staged at the same time, notably in North America’s Major League Soccer (MLS), Europe’s Champions League final and the Copa America. The new blend will be the first time fantasy sports is offered on a “Co-Ed” basis.

Digging into the particulars, daily fantasy players can pick a team of 11 female players from the four Women’s World Cup matches on event days, using Mondogoal’s salary cap style of play to build a fantasy team. If the fantasy player doesn’t like the full offering from the women’s matches, they can mix and match with the men’s contests taking place the same day. As with all fantasy products, points are accrued for positive “on-the-pitch” statistics, such as goals, and assists. The fantasy winner is the person who picks the perfect fantasy team of players who compile the most positive statistics for the entire day.

Mondogoal has a deal with Perform’s Opta Sports to compile all the various stats – in real time – and tracks the nuances of the obvious stats, but also tackles won-lost, shots on goal, passes completed, or stats for goaltenders, like saves and shut-outs.
The take-away from Mondogoal’s foray into women’s sports, via the Women’s World Cup, is the fact the daily fantasy sports world is moving full speed ahead and flourishing. While some may think daily fantasy is a little too close to actually gambling on the outcome of a game, the fact of the matter is that daily fantasy might just have more credibility than the FIFA executives carted off in the dawn air in Zurich.

Fan Duel, DraftKings Spend Away On Sponsorship; What’s The ROI?

Fan Duel, DraftKings Spend Away On Sponsorship; What’s The ROI?

The past week we have again seen the turf war/marketing grab escalate for brands looking for exposure in and around hot properties. From Monster Energy taking a Belmont Stakes sponsorship along with DraftKings, to DK’s annexation of all pieces of Madison Square Garden, including the jersey sponsorship for the New York Liberty, the massive spend to try and get eyeballs continues along for brands that are looking to capture and engage consumers, especially milennials around sports.

Do these type of sponsorships work? Do they fit a bigger picture or are they large gambles designed to get some corner of space so that competitors don’t get it before them. Recently Fan Duel, which has no real boxing business, chose to spend money to sponsor the Mayweather-Pacquaio fight and took up space on the champions fight shorts. Was there an ROI on that for FD, which also has begun developing their very smart activation plan for the upcoming NFL season, or was it a play to make more people just see but not engage in what they are doing.

“As the number of marketing messages proliferates due to digital, social, mobile media, it is increasingly critical for brands to develop fully integrated marketing platform, that ideally organically associate the brand with the content or sports property that is sponsored,” said Ray Katz, an instructor in the graduate sports management program at Columbia University and veteran sports marketing executive. “The programs should also address multiple objectives that include sales, “ownership”, engaging and exciting employees, and B to B considerations. One-off’s tend to be lacking in consumer engagement and long term brand benefit.”

While there is no doubt that even behind the scenes Draft Kings and Fan Duel are looking at those who spend money on legal sports gambling as part of their universe, publicly both companies continue to draw a line between fantasy and legal sports wagering, two properties heavily engaged with horse racing and boxing. So why do these sponsorships? One is the entertainment benefit that comes with such mega events, getting access to seats and experiences for your most engaged pay fantasy players, as well as for sweepstakes. Another is to prime the pump and build an audience which may or may not exist for a melding of sports gambling and pay fantasy down the line, or to at least engage known legal gamblers with more awareness for what can be done in pay fantasy today for consumers. If they bet legally, then maybe they are candidates for DK or FD. Still with this massive marketing spend, is it smart and strategic, or can the money best be spent elsewhere?

“An example of an effective integrated program having continuity is Penn Mutual’s title sponsorship of Collegiate Rugby 7s as well as the Varsity Cup, a 15’s event,” Katz added. “In this platform, Penn Mutual actually uses a Rugby theme for their annual report, titled a rapidly growing event on NBC networks, utilized the event and overall platform as a recruiting tool to attract younger agents, while making the brand relevant to a younger and largely upscale demographic as well. The signage was supported by Rugby themed advertising, which is becoming more prevalent as the sport becomes more mainstream and will constitute some of NBC’s most exciting new programming as a new Olympic sport.”

He went on to say, “ On the horse racing front, Belmont sponsorship programs which try to capitalize on the prospects of a triple crown would be best served using the Belmont as a kickoff point and then having some continuity through the Breeders Cup (Belmont to Breeders). Marketers should also consider the fit of demographics of horse racing, generally an older demographic with their target audience.”

So as the Triple Crown comes to an end this weekend, the sports marketing world will be lining up trying to tap the spending trough of both massive fantasy players, especially as large events, even those like tennis and golf that still don’t have a massive fantasy audience come into play. Whether those spends tie to a bigger cohesive plan, as Draft Kings has done with MLB and Fan Duel with the NFL remain to be seen. One thing is sure, the outreach to locate invested consumers for pay fantasy is going wider than it has ever been, and players in areas like horse racing and boxing are more than willing to take the money and roll the dice.

Fantasy Betting Has Long Been Part of the Scene – Just ask Mets and Yankee fans

Fantasy Betting Has Long Been Part of the Scene – Just ask Mets and Yankee fans

By TERRY LYONS, Contributing Columnist
@terrylyons @The Daily Payoff

The intersection of sports gambling and fantasy sports has been a key crossroad of the American sports scene long before the daily fantasy providers were sinking millions into a constant stream of radio and television ads.

While betting on the outcome of games, usually on a money line, might’ve put former Cincinnati Reds great Pete Rose in a predicament, the average baseball fan has long enjoyed the thrill of predicting the future.  Whether handicapping the pitching duel or wagering ridiculously on the very next pitch being a ball or strike, the experience has captivated the fans.

As the current climate continues to change, quicker than the ice melts in Antartica, the leading sports executives are recognizing the change and see the business opportunity on the horizon. But they would only have to look back to the summers of ’74 and ’75  in Queens County, New York to have seen the future.

While the New York Yankees and New York Mets were each playing mediocre baseball, teetering around .500, fans at Shea Stadium were treated to games nearly every night as the Yankees were relocated across the East River when The City of New York renovated Yankee Stadium for two seasons. The Mets’ roster featured Cy Young award winner Tom Seaver, who went 22-9 in ’75 when his club finished 82-80 and 10 games back of the “We Are Family” Pittsburgh Pirates, and the Yanks’ roster included the core of eventual ’77 and ’78 World Series championship teams. Yet the opportunity for a baseball fan that summer was simply the ease of getting great seats at prices that were next to nothing, especially for the displaced Bronx Bombers.

It was the perfect summer for high school buddies to head out to Shea, grab box seats for $5 apiece and play a game we simply called, “Pass the Hat.” We knew it was probably illegal but a harmless form of wagering.
Little did we know, it was an early form of fantasy baseball that kept us fully engaged each and every at bat.

The rules were simple. The game worked best when you had at least four participants, great when you had six or eight. To start, someone would take off their baseball cap and everybody would “ante up” a buck by tossing it into the cap. Batter up and the person holding the hat was eligible to collect the loot if a player got a hit when you were holding it. If the batter made out, you were obligated to toss in another $1 buck and pass the hat to your buddy seated next to you. If a player walked, you passed the hat free of charge, so, in our game, a walk was not as good as a hit. One caveat was the luck of holding the hat when a home run was hit. In that case, not only did you collect the money in the hat, but everyone participating was required to toss another dollar at the lucky winner, and then ante up again before the next batter.

As the years went by, we entertained ourselves with some other variations of our game, including an end-of-inning wonderkind called, “Grass-Mound-or-Other,” which required you to guess where the ball would end up after an inning ending out. After the final out, say a fly ball to left field, we eagerly watched the left fielder jogging towards his dugout to see if he would roll the ball to the pitchers mound and whether it would rest on the dirt hill (3-1 odds) or just off the edge and on the infield grass (even money). If the ball were tossed to a fan in the stands or carried into the dugout, all bets were off unless you had previously designated “other” which would get even money. There were many a times we had to stand on our infield box seats to get the proper angle on a ball tossed over the mound and nearly out-of-sight. It was glorious way to pass the time and highly intriguing, with the proof always shown through the fact neighboring fans would want to “get into” the game.

Surely there are hundreds of other New Yorkers with similar stories and different variations of the games they played at the ball field, and tons of examples of how soccer fans at Arsenal or dozens of other European Premier League clubs can wager on the first goal, the next goal or some other occurrence whether it involved the outcome of the game or just the next statistical transaction.

To date in the North American sports world, no league or venue has been permitted to get into the action because of federal laws. The recent influx of daily fantasy sports (DFS) is the first hint of gaming activity on an “official” basis, as Major League Baseball, via its digital media arm, MLB Advanced Media, has partnered with Draft Kings on an official sponsorship package.

That package consists mostly of touting their “experiential” offerings for tickets and other game enhancements or hospitality and trips.

The NBA partnered with Fan Duel, taking an equity position. However, the DFS offerings, to date, have only been salary cap-style games. The site infrastructures of either Fan Duel or Draft Kings have not been altered to allow in-game adjustments to line-ups or other such variations, such as predicting fantasy stats in an “At Bat” or single inning.

NBA Commissioner Adam Silver has boldly stated his viewpoint to potentially legalize sports gambling and take it away from the off-shore web sites or back-room bookies and into the open. His counterparts in charge of other major sports leagues have not been so forthcoming, especially the NFL and MLB which both seem to be burying their heads in the sand while Silver steps up, communicating transparently by way of his breath-of-fresh-air op-ed piece written in The New York Times last November 13th. http://www.nytimes.com/2014/11/14/opinion/nba-commissioner-adam-silver-legalize-sports-betting.html?_r=0

Wrote Silver in the NYT, “Betting on professional sports is currently illegal in most of the United States outside of Nevada. I believe we need a different approach,” noting the massive amounts of money wagered through “illicit bookmaking operations” or “shady offshore websites,” as he noted the popularity of sports gambling in the international world that is so much a part of the NBA’s global business plans.

In closing, Silver wrote under his by-line, “I believe that sports betting should be brought out of the underground and into the sunlight where it can be appropriately monitored and regulated.”

But what wasn’t a major statement in Silver’s op-ed or yet recognized by the powers-that-be in any of the North American major sports, is the fact more lenient federal and state laws on gaming and fantasy sports will bring about more engagement with the fans.

“It can keep people much more engaged at so many different points in a game,” said Joe Favorito, the Director of Industry Relations and a faculty member at Columbia University’s sports management program. “If a baseball game score is one-sided, you might stay for the entire game,” he said while noting the payoffs for “In-game” wagering/entertainment might be a coupon for a free hot dog in the eighth inning or a promotion to get more 20-somethings to attend a different game, later in the season.

So while the wager doesn’t have to be about money, the bottom line for a sports team, league or venue should now be to use newfound, hand-held “app-crazy” technology and obvious widespread acceptance of gaming, to offer-up another form of in-game entertainment and keep the fans happy. Traditionalists might scoff at the idea, but they don’t have to play, just the way some sports fans go out to the races just to see the horses run or intelligent readers buy Playboy for the articles.

Personally, I’d like to see a much more transparent viewpoint come from the Park Avenue hallways of both Major League Baseball and the National Football League, as those two sports have the most to gain. But, until then, I’ll head out to Yankee Stadium or the new Shea (they call it CitiField), with my old buddies, my baseball cap and $20 or $30 in singles.

 

NASCAR Officially Along For The Pay Fantasy Ride

NASCAR Officially Along For The Pay Fantasy Ride

There have been fantasy games set up around NASCAR for years with little to no success. The thought was always that with such passionate and engaged fans, a regular schedule and tons of data that the sport was a natural fit for fantasy. However individual sports were slow to gain traction in traditional fantasy, but all that has changed since the pay model has come into vogue.

Golf officials see pay fantasy as a way to engage a younger audience, and while tennis officials still worry about “gambling” and the fact that their game is more global, where fantasy has not yet caught on, there remains more interest there as well. Now it looks like NASCAR is in whole hog, announcing an official deal with DraftKings on Thursday.

Through the three-year agreement, DraftKings will have an exclusive license to develop NASCAR-branded games across the daily fantasy sports category. According to the release, DraftKings will have access to a direct data feed from NASCAR Digital Media that contains real-time statistics which will create all kinds of gaming opportunities for fans watching live on any device, and perhaps most importantly, at the track.

“Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy,” said Steve Phelps, NASCAR executive vice president and chief marketing officer in a release. “We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”

It will work this way. In each game, participants are assigned a fixed salary cap they can use to draft their entire roster, comprised of five NASCAR Sprint Cup Series drivers. Scoring categories in DraftKings NASCAR daily fantasy sports games will include finishing position, fastest laps, laps led, position differential and passing differential. NASCAR games on DraftKings will provide fans the opportunity to win one-of-a-kind NASCAR prizes and VIP experiences. DraftKings will offer two different types of NASCAR-themed games – a free game for casual players and paid games for avid followers of the sport.

The success of pay fantasy in NASCAR will not be overnight, as like every sport adapting to the culture will be key. There is no certain way to know how much illegal gambling goes on in and around races, although casual bets are known to take place around every track. What is certain is that NASCAR has a very engaged fan base which is very brand loyal, and if that translates into pay fantasy, DraftKings may be racing towards the checkered flag in yet another sport.

Deflategate Suspension Shifts Odds on Patriots’ Super Bowl Chances

By Frank Scandale @Fscandale @TheDailyPayoff
Las Vegas odds makers say the four-game suspension meted out to Patriots’ quarterback Tom Brady triggered adjustments in their outlook on the Super Bowl champs repeating, but all bets are off on final lines until an appeal is heard.
For those who put the season opener against Pittsburgh back on the board, their point spread against Pittsburgh also got much tighter.
All of this might have been expected given untested, back-up quarterback Jimmy Garappolo is the likely on-deck replacement. But what is still uncertain for odds makers is how many games ultimately Brady will be suspended on appeal, which was filed by Brady Thursday and agreed to be heard personally by NFL Commissioner Roger Goodell.

That decision by Goodell is in itself a controversy, as the players’ union had urged the commission to appoint a neutral party.

All this drama is being played out in public while sports books such as Johnny Avello, executive director of race and sports operations at Wynn Las Vegas, are busy adjusting lines and watching this like a Shakespearean play. Avello said after the news came out on the lengthy suspension, he made adjustments to who wins Super Bowl, dropping the odds for the Patriots from 7-1 to 9-1.

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“I was giving the odds at 5-2 to win the AFC conference and now it’s 4-1,” Avello added. “The reason is if they miss him for four games, the other teams could get possible jumps. Miami, Jets, Buffalo all have been lowered a bit…if it is two games, I’ll back off a little bit, maybe go to 8-1.”
The opening game is Pittsburgh and without Brady Avello says its a pick ’em game. The second game at Buffalo will be “difficult.” Jacksonville is up next and at home and he gives the Pats a win there, but the fourth game (after the bye week) is a tough game with Dallas.
“They could be 2-2 after four games if he’s not around, Avello said. “The Super Bowl champs get a tougher schedule.”
He also believes the Pats will not look for another quarterback.

Meanwhile, Jimmy Vaccaro, head of South Point Casino’s Race and Sports Marketing division, said the point spread for the Patriots-Steelers opener dropped to 1.5 from six points once the suspension was announced.
“Brady can move a game about six points. But with lots of time to prepare, and you adjust for the Superbowl win, we move it up a tick, Vaccaro said. “As for the rest of the division…the Jets, Bills and Miami, they are all about even. So now if you put the four games without Brady, the division up for grabs. We are just waiting an seeing how many games this suspension will be.”

Jimmy Vaccaro

Jimmy Vaccaro

Bookmakers in general had the Patriots to win 10.5 games prior to the suspension but now lowered to 10 games on the over/under.
”You have to remember that Tom Brady is the top quarterback in the league, but you can’t throw away the rest of the team. It is still a Superbowl winning team.”

Jay Kornegay, vice president of race and sports operations at Westgate Las Vegas Resort and Casino, said originally there was not much of an adjustment planned as nothing in the investigation suggested a four-game suspension was likely.

Jay Kornegay

Jay Kornegay

“We were thinking a fine and a one-game suspension,” said Kornegay, a lifelong Broncos fan and Colorado self-professed “homer.” “And a one-game suspension would make minor adjustments.”
Once The Wells report came out, Kornegay took the opening game against the Steelers off the board, where the Pats had been a six-point favorite.
“Once they announced four games, it was chaos for day and we had to make adjustments,” he said.
Additional fallout included raising the Super Bowl champs’ odds for a repeat to 8-1 from 7-1 after the suspension was announced. They also simultaneously changed the Denver Broncos line to 12-1 from 14-1 on the news.
The odds of the Pats winning the AFC conference was raised to 7-2 from 3-1, as well.
Oddsmakers explained the reason for the relatively minor adjustments was because they knew Brady would appeal and there’s a good chance the suspension would be reduced.

“These numbers are based on a two-game reduction already factored into this line,” Kornegay said, adding the line would be adjusted again if the four games are upheld.
Though initially Westgate took the Patriots-Steelers game off the board, it is now back on with the Patriots a two-point favorite. Why?
“They’ve done this before with Matt Cassel (2008 season when Brady got injured in the opener and was out all season) and won about 10 or 11 games (11 actually). They’ll be at home and they’ll be a lot of emotion there.”
He also thinks Coach Bill Belichick will come out blazing with something to prove.

Now, let’s see what the line is on that bet.

 

One Sports Business Makes CNBC’s Disruptor 50 For 2015, And It’s Winning In Pay Fantasy

One Sports Business Makes CNBC’s Disruptor 50 For 2015, And It’s Winning In Pay Fantasy

Uber, AirBnB, Pinterest, Dollar Shave Club. All brands that have challenged the establishment and lived to tell about it. They buck trends and carve their own way, and that’s why they were selected to the CNBC Disruptor 50 list for 2015.

CNBC features private companies in 16 industries-from aerospace to financial services to cybersecurity to retail-whose innovations are revolutionizing the business landscape. These forward-thinking upstarts have identified unexploited niches in the marketplace that have the potential to become billion-dollar businesses, and they rushed to fill them. In the process, they are creating new ecosystems for their products and services. They ranked those venture capital-backed companies doing the best job.

On the list was one sports industry brand, and it wasn’t ESPN or a new sneaker startup or even Under Armour. It was the brand that seems to be advancing and challenging even the new world of fantasy sports elite; the more established and much larger and higher valued Fan Duel.

It was DraftKings, which chimed in at number 50 and is the latest feather in the crown, so to speak, for the attacker brand of pay fantasy. The fact that a pay fantasy brand made the list is impressive. The fact that no other sports brand made it is even more impressive. Here is the full list, courtesy of CNBC.http://www.cnbc.com/id/102609977

DraftKings Finds Another Partner With A Million Dollars At Stake

By @TheDailyPayoff

You have to give it to DraftKings for looking high and low to find not just the bigger partnerships, but the most creative niche ones to draw attention in their Mano a Mano battle with Fan Duel as leaders in daily pay sports fantasy.

It’s latest partnership came Tuesday, when DK joined forces with another “disruptor” in sports, the Boston-based, The Basketball Tournament (TBT), a single-elimination, five-on-five, winner-take-all, open-application tournament.

The pair joined forces to come up with a promotional partnership for their 2015 event, which runs in July and August on ESPN (another DraftKings partner by the way). One of the 96 teams will get some elite status as being the “official” DK entry in the field.

Here’s how it works according to the press release: In order to win the DraftKings sponsorship, teams and their fans will compete in a DraftKings daily fantasy game centered on the NBA Conference Finals. Whichever fan or TBT participant wins the contest will also win a premium experience for himself or herself, a guest, and each member of his or her team.

The DraftKings sponsorship package includes travel to a region of the team’s choice, DraftKings-sponsored uniforms, and an apparel package from other official TBT providers, including Rock ‘Em Socks and iSlides. The uniform sponsorship represents a first for DraftKings and a first for TBT as well.

The interesting aspect of the partnership is its ties to the play in the NBA Conference Finals. This way a wide number of the participants ( 96 teams in the field when it is unveiled)  makes for a solid growth pattern for a sport – hoops – that is not as much in the DK sweet spot as say baseball or the NFL. It also gives DK visibility in July when fans might be away from pay fantasy and are getting ready to gear up for NFL, which remains the big money area for pay fantasy.

“Our business is built around the passion of sports fans. The idea that anyone can build and be part of a championship team in The Basketball Tournament aligns perfectly with our DFS offering,” said Jeremy Elbaum, Vice President of Business Development at DraftKings in the release. “At DraftKings, any given day someone could skillfully create the perfect line-up and become a millionaire.”

In 2015, The Basketball Tournament will have 96 teams playing for a winner-take-all prize of $1 million. Opening rounds begin July 10-12 at regional sites in Los Angeles and Atlanta and continue July 17-19 in Chicago and Philadelphia with the winners playing down to an August 2 final in New York. ESPN’s platforms will carry a bulk of the early round games, with the semi-finals and finals airing live on ESPN as previously reported.

The question looms will this type of promotion change the game for Draft Kings? No. However like some of their other niche partnerships they are showing creativity and flexibility that brings casual sports fans to their platform and helps increase brand loyalty overall. Every time they touch a fan in a sport they are interested, they have a chance at conversion and for sure anyone interested in TBT is a core hoops fan or participant. It is low cost, with a chance at solid impact for DraftKings, and a nice talking point for an event looking to find its footing, a solid bet on a partnership for all involved.

Elite former Athletes Tackle Gambling, Fantasy and Life After Playing

By Joe Favorito @JoeFav and Frank Scandale @FScandale @TheDailyPayoff

No matter what the sport or the level of management, the infusion of gambling and fantasy gaming into the conversation is hard to avoid. Tuesday night at the regular monthy gathering of the New York Sports Venture Capital proved the point as three elite former athletes took turns tackling those and other hot topics.

Former member of the New York Giants Charles Way, former ATP pro Patrick McEnroe, and former college basketball star and ex-coach of the New York Knicks and Vancouver Grizzlies Stu Jackson did not hold back when talking about the issues and challenges athletes face post playing career, nor did they shy away from the issue of analytics, fantasy and gambling.

Television personality Julie Alexandria kicked off the night by focusing on the breaking news of the day – Isiah Thomas back in basketball in New York, this time with the WNBA’s NY Liberty team.
McEnroe said his first reaction was, “Are you kidding me?”

From there the night moved fast.

While some of the time was spent talking about how the athletes managed challenges, filled the gaps in their lives after a lifetime of training and playing and forming new careers in business, the conversation soon turned to analytics and pay fantasy for both the athletes and the business of sport.

McEnroe, who recently finished his run as USTA Director of Professional Player development and remains active in broadcasting, talked openly about the issues of gambling in tennis, a sport which he said is the second-most wagered on sport in the world. He said most of the players do not earn much on the circuit – and is a proponent of changing the way prize money is distributed – so the temptation to shave a match at the lower levels is great. He said players at those lower levels have been suspended for questionable playing.

Jackson, now Associate Commissioner for The BIG EAST Conference, talked about the need for an understanding of analytics to get ahead in business and the value fantasy gaming has brought to the NBA in terms of fan engagement.

“There is no doubt pay fantasy has been very important to the engagement of fans, especially young fans today, and I think everything leagues like the NBA have done to embrace, rather than shun, the gaming/gambling space is the right thing to do. It’s not going away, it’s only going to grow,” Jackson added.
Jackson said he is a fan of fantasy because it will help the sport grow globally.

He also said he is a big proponent in analyzing data. “The day of saying, “I know it when I see it,” is over.”

McEnroe, admittedly not a fantasy player, was a lot more direct about the issues and opportunities technology, and fantasy sports, have in tennis. “Hey tennis was first with electronic line calls which have now become a part of the game, and we need more innovation to keep going,” McEnroe said.

Asked how his brother, famed hothead superstar John McEnroe, would have fared with the replays changing the calls, Patrick quipped that his brother still would have argued with the technology.

“As far as fantasy, I view it as gambling and although I don’t play, we know it (gambling) goes on and the sport has had its issues with scandal because of the wide discrepancy in pay for the athletes. As long as there is still such a wide gap and gambling is out there unregulated, there will probably continue to be some problems,” McEnroe said. “Fantasy is like legalized betting.”

Way, now of the staff at the NFL, deflected most of the talk around the gaming/gambling issue, not surprising given the NFL’s stance as being the most dogged public opponent on the issue of legalized gambling. However,he acknowledged the need for continued engagement through analytics and the growth of fantasy as an engagement tool, although he did add that, “Unlike other sports, success in football is much more tied to chemistry and culture, something which analytics helps but doesn’t take precedence over at this point.”

How all this ties into the careers of today’s athletes is not perfectly clear, but all three acknowledged that the success post-career must involve deep thought and commitment to surrounding yourself with the right people on the business side as you did when you were playing. That will now involve more of an understanding of analytics for business or sport, while keeping an eye on the growing business of gaming as it evolves into a lucrative profession for some athletes post-career; not in being a greeter in a casino as happened in year’s past, but as a trusted advisor for companies looking to engage in sport through analytics and potentially pay fantasy.

Where all the pay fantasy, legal gambling aspect of sport goes in the future remains up for great debate in the United States, but the conversation across sports continues to lead back to one thing; the business of engaging fans is more and more tied to data, analytics and fan engagement through fantasy, whether you are on the tennis court or the gridiron, and the pot continues to grow.

When Fantasy Became An Obsession

By TERRY LYONS @terrylyons Contributing Columnist for @TheDailyPayoff

It started with the very best of intentions.
But as with so many major (or minor) vices in life, it quickly grew into an obsession. The weekly NFL Fantasy League, a competition involving a bunch of writers in the Dallas-Fort Worth area and a few PR gurus in Dallas, LA and New York, morphed into a full-blown NBA Fantasy Sports League.

The year was 1983 and in a Boston Globe column, Celtics forward Larry Bird casually described the way he determined how impactful every player’s statistics were on a nightly basis as he tried to figure out a way to compete against his nemesis Earvin “Magic” Johnson despite the fact they only saw each other twice a season. Bird added the “positive” stats – points, rebounds, assists, blocked shots and steals then subtracted the “negative” stats – missed field goals and free throws, turnovers and personal fouls.

Little did he know at the time, but Bird had created the best possible formula for an NBA fantasy sports game. At a later date, it was determined that some personal fouls might actually be a “positive” occurrence, so that stat was banished from the equation and “The Larry Bird League” was officially created.

To protect his innocence, I will leave-out the name of the commissioner and mastermind of the Larry Bird League, but suffice to say, he was (and still is) one of the best writer-reporters the NBA beat has ever seen. He went to the lengths of actually having Larry Bird draw the order of the league draft nearly every year, usually at an NBA preseason tilt in Hartford, CT or Springfield, MA. In one instance, maybe in 1986 or ’87, while the Larry Bird League commissioner was busy conducting the annual draft while covering games on the east coast, one of the Bird League franchise owners was at The Fabulous Forum in LA, covering Magic Johnson and the LA Lakers.

That rival Bird League team owner met-up with the one and only Magic Johnson for a pregame interview, some 12-24 hours after that year’s fantasy draft had been conducted, and he explained the situation to the Magic Man.

“I got you with the fifth overall pick,” he told Johnson.

“Fifth?” Magic questioned, his competitive instincts surfacing.

The writer had to explain that in the Bird League you had to fill out a line-up based by position, and the top centers were a hot commodity and were often first-round picks. centers like Hakeem Olajuwon and Patrick Ewing were always gobbled-up early.

“Oh, okay,” said Magic, still not quite understanding the concept of fantasy sports.

Then, as only Magic Johnson could put it, complete with that friendly smile, “So? Who we got?”

That was the end of innocence in our world of fantasy sports.

Fast-forward to the 1992 Olympic Games in Barcelona, the year the one and only USA Basketball Dream Team was to prove they were the best team ever assembled in any sport. Ever.

One or two nights before the opening ceremonies were to take place, the esteemed commissioner of the Larry Bird League, on assignment to cover the Olympic Games, had managed a feat almost as difficult to obtain as a gold medal in the Decathlon. The commish obtained admission into one of the most secure locales on the planet, outside of the Situation Room in The White House. He was in the lobby of the Hotel Ambassador, just a few steps off the Ramblas in Barcelona. It was the hotel headquarters for the Dream Team.

It was early in the evening and the order of the draft needed to be determined because the actual draft would be taking place only hours later at 7 Portes seafood restaurant in Barcelona. Not all the regulars of the usual NBA Bird League were on hand, but a few others eagerly snapped up the expansion franchises, because we needed all fantasy team owners to be on hand for a live draft to be conducted over dinner, on – probably – the last night of the Olympics we’d actually have a decent dinner, aside from fast food gorging or a press room “Jamon and cheese.”

The lobby of the Dream Team hotel in Barcelona was pretty small, as the Hotel Ambassador was designed to be a small, commuter hotel, not much different than a Marriott Courtyard or Holiday Inn Express. The rooms were rather small and the lobby bar had only six or eight chairs. On the night of our draft, Bird sat at one of them, on the far right side, chatting with a few of his buddies who accompanied him on the trip. They were going to take in an Olympic baseball game and bird had a USA Basketball hat on, as he always did.

I had my back to Bird and we were excitedly planning for the upcoming draft, gathering all team rosters and making sets so each franchise owner would be able to draft later that night. Of course, we were also strategizing a bit, noting that the USA players, many who would only play 15-20 minutes per night, might go in the second or third round.

Suffice to say we were totally ignoring Bird and his small entourage and we thought he was ignoring us.

The commissioner of our league had scribbled out the numbers – 1-through-8 – on little pieces of paper and he crumpled them up into tiny pieces.

Now, the important part!

Not a single word was said.

I turned around, pivoting, so-to-say, on the great Larry Bird, who proceeded to remove his cap and hold it out as he rolled his eyes and shook his head just slightly.

The Bird Commissioner reached over, past me, and tossed the tiny papers into the baseball hat. Bird handed me the cap and I raised it as high as I could so Larry had to reach up to pick the papers – one at a time – out of the cap, thus determining the order of our draft.

Upon Bird selecting the seventh team, I brought the cap down to eye level and we all observed the one piece of paper left in the cap.

I grabbed the paper, unfurling it as I did, and Bird promptly placed the cap back where it belonged – on his scruffy, blond locks.

We went back to our business and Larry returned to his cold cervaza San Miguel on the bar and continued his conversation with his two friends.

Bird knew the routine.

Now, the reason for that interesting intro is simple. Our basic fantasy NFL league had become the prototype for an NBA fantasy sports game and that morphed into the Olympic Games basketball version where Puerto Rico’s leading scorer Jose Ortiz or Australia’s Andrew Gaze were pure gold, in fantasy terms. Brazil’s Oscar Schmidt, now a Hall of Famer, was another fantasy juggernaut and so was the late Drazen Petrovic or his Croatian teammate Tony Kukoc, although Michael Jordan and Scottie Pippen shut Kukoc down mightily in the two games against the USA. Charles Barkley of the USA was the most valuable American player, as he led the team in scoring and I remember being happy with “a couple top Argentines” drafted in the middle rounds.

Fast-forward two years to the 1994 World Championship of Basketball, held in Toronto, and one of our colleagues, who had attended the 1990 World Championship and ’92 Olympics and had a keen fantasy mind, drafted Richard Matienzo, the top Cuban player in our “WCOB” Bird League. Matienzo was Cuba’s leading scorer and rebounder, but he failed to show up to the team’s August 11, 1994, game against Germany. He had defected.

“He left the hotel Wednesday night with his friends but he hasn’t come back,” said Cuba’s head coach Miguel Calderon Gomez to The New York Times, refusing to speculate as to the whereabouts of his player.

In the cold, cruel world of fantasy, where the previously productive player would now be getting giant goose-eggs on a nightly basis, we applied the “Doug Moe Rule,” which quite simply was “Tough Shit.”

With the foundation laid solidly, our group expanded our fantasy borders to all types of competition. If it worked for the NFL, the NBA and the Olympics, it surely worked for NBA Summer League, correct?

Yes, some of the writers actually held a Midwest Rookie Revue Bird League one summer. And, that was not the most far-fetch fantasy league we conducted. There were impromptu leagues for ice hockey at the Nagano Olympics, there were team-based games for World Cup soccer, there were single night fantasy games for the annual NBA All-Star Game and The Finals. There were great Ryder Cup golf leagues, MLB All-Star leagues and Kentucky Derby Fantasy leagues. You name it, we did it.

The most ridiculous?

One winter night while attending a women’s corporate basketball game in Manhattan where some of the NBA Entertainment staffers were competing, and two of the longtime members of the Larry Bird League were in attendance, so we quickly scratched out the roster numbers of the players on the two teams.

Let’s just say, I remember I won because I had attended a few games before the Rec league game that night, scouting the players, of course. So, I can now confess, and thank star NBAE power forward-center Kathleen Reidy who always put up a double-double.