Tag Archives: online

Entain And Verizon Media Announce Global Innovation Alliance

Verizon Media, the global media and technology company and Entain plc (LSE: ENT), the international sports-betting and gaming operator (formerly known as GVC Holdings), today announced a global innovation alliance to develop new opportunities across interactive sports and entertainment.  Entain brands include Ladbrokes, bwin, PartyPoker, and BetMGM in the United States, which is co-owned with MGM Resorts.

The new alliance coincides with initial findings from new research for Entain by YouGov, revealing that the use of technology is increasingly shaping consumer behaviours in gaming and entertainment around the world, notably in the United States and Australia.  Social media has become central to consumer enjoyment, with new immersive experiences, driven by virtual reality and 5G, accelerating growth of both gaming and e-sports.

Verizon Media and Entain will collaborate to develop a first-of-its-kind highly immersive proof of concept virtual reality experience, that will combine live sports viewing with interactive layers of sports data and gaming. Consumers will be able to participate in sports events, check data, socialise with friends, and place bets on Entain platforms.   

Additionally, Entain will work closely with Verizon Media to develop concepts for new formats with emerging technologies like 5G, virtual reality, and augmented reality to bring the best experiences in immersive content and gaming to sports betting and gambling.  Along with betting on the Entain platforms on live streaming sports events, the goal is to create realistic, immersive experiences for sports fans, such as being in the stadium, participating in play, competing and betting on outcomes on the Entain platforms. 

“To win in the future we need to understand where consumers will be in five, ten years’ time and work with other global businesses also investing in that,” said Shay Segev, CEO of Entain. “We envisage consumers meeting at a game with friends, who could in fact be elsewhere, using virtual reality headsets to watch, interact and share the experience together and, potentially, compete between themselves at half time or feel like they’re on the pitch with the players.”

“This new alliance takes the collaboration between our two companies to a new level and will allow us both to maximize new opportunities across sports-betting, content and entertainment,” said Guru Gowrappan, CEO, Verizon Media.

“Together, we are building the next-generation of content experiences for sports and gaming fans. Our world-first 5G-enabled production studios in LA and London, creative technology teams and Verizon Media’s Immersive platform, that enables extended reality (XR) content to be created and distributed across digital channels at scale, allow partners like Entain to bring next-level immersive and interactive experiences to their customers.” 

The collaboration builds on an existing successful relationship between Yahoo Sports, part of Verizon Media, and BetMGM, a joint venture with MGM Resorts through which Entain operates in the United States.  BetMGM is integrated throughout Yahoo Sports in the US, and in legal jurisdictions fans can place a bet with BetMGM without leaving the Yahoo Sports app.

The new alliance coincides with first findings of new research for Entain from YouGov, revealing that gaming and entertainment is converging across multiple devices and becoming increasingly interactive, with two-thirds of consumers combining it with social media to increase their enjoyment.

Across all markets, men aged 25 to 39 are the most likely to be innovators or early adopters and are the key audience for e-sports and gaming. Half of e-sports players are in this age group, with most also interacting in social media and more than half enjoying a bet. When it comes to conventional sport, interaction is also increasingly important to this audience, with 31% of 25 to 39-year-old and 34% of over 55’s also engaging digitally to increase their enjoyment of watching sport.

ThePlayer.com Goes Live – Targets Regulated US Sportsbetting Market

Tom Brady (Keith Allison)

Cyprus-based online performance marketing firm Multibrands Digital has successfully launched its global sportsbetting odds comparison and tipster service ThePlayer.com – and promises to create value for all “Players” in the business, both bettors and gaming operators.

Following a 3-year successful run with its Swedish product 1X2.se, Multibrands Digital has finally gone global with ThePlayer.com – much to the delight of it’s international fan base that had been patiently waiting for this move. 

Opening its doors 3 weeks ago, ThePlayer.com has already seen 30 000 visitors find their way to the site. ThePlayer.com offers users a comprehensive odds comparison service, expert betting tips, objective sportsbook reviews, in-depth sports data and statistics, a place to keep your own spreadsheet and track your game in detail, and much more. Most major sports are covered, but new ones are added on a regular basis, with eSports next in line. Sports data, odds and statistics are provided by data provider Sportradar – a global leader in its field – and integrated into the services on the site.

“Informed customers are good customers”, says Christoffer Erngren, COO of Multibrands Digital. The times of over-the-top and complex bonus offers as the main way of attracting new customers are more or less over – even more so in regulated markets. We believe the future belongs to services comparing actual product offering like markets, game types and odds, rather than campaigns and bonus offers. As well as giving the user powerful tools to keep track of and improve his or her own game.” 

User interest so far indicates a promising future. At the moment the platform boasts 3000 spreadsheets, 1000 new bets per day posted by its users and close to 10 000 registered members. The site prides itself on maintaining a high level of transparency, as this is key for the tracking of bets, spreadsheets, compiling data and measuring ROI. As an example, the site’s tipsters can’t go back and change bets they have “locked in” in their spreadsheet – adding credibility to the data and the service.

“Our tipsters are carefully selected based on verifiable track record, our data carefully curated, and our platform continuously developed and improved to provide our users with the best possible service. Our ambition is very clear, and that is to become a leader in this field, in multiple markets all over the world. Collaborating with our tipsters via their own social media channels, we are making use of the influencer marketing model, giving us great reach and traffic from a large number of countries already. We plan to focus our efforts on English speaking markets in general, and on the regulated US market in particular”, concludes Erngren. 

Multibrands Digital has recently been approved as an authorized vendor/affiliate in the state of New Jersey and is currently working with a handful of operators there. The company is also looking at other American states that have either regulated or are close to regulate online sportsbetting, for further expansion.

With a successful launch and an ambitious roadmap – including an app for AppStore and Google Play currently in the works, where users will be able to subscribe to their favourite tipsters and get notifications whenever they post new content – ThePlayer.com is firmly on its path to levelling the playing field for all “Players”. 

Apple Mobile Users In Pennsylvania Now Able To Place Online Sports Bets On BetRivers.com

Venus Williams (Wikimedia-Commons/Edwin-Martinez)

Rush Street Interactive (RSI), the digital and land-based sports wagering and gaming supplier of BetRivers.com, has deployed a simple and clean solution that allows patrons for the first time to wager using their iOS devices in Pennsylvania.  After a player registers on their mobile devices at BetRivers.com, they will be directed to download the GeoGuard Location Validator from the Apple app store that will enable RSI to confirm that players are located within the Commonwealth of Pennsylvania when they access BetRivers.com through their mobile browsers, such as Apple Safari or Google Chrome. 

“We are excited to offer Apple users in Pennsylvania a way to enjoy the extremely wide range of pre-game and in-game bets offered on BetRivers.com from their mobile devices,” said Richard Schwartz, President of Rush Street Interactive.  “In fact, the BetRivers.com platform is the only one in the state of Pennsylvania that currently enables players to bet from their iPhones and other Apple mobile devices.”Apple users who log into their BetRivers.com account will be prompted to install the GeoGuard Location Validator app.  Once downloaded, users who open the GeoGuard app will then be prompted to complete the set up with just two more quick steps to follow.  Once that’s been completed successfully, players can navigate back to BetRivers.com on their browsers and begin placing bets directly from their mobile browsers.  Importantly, once a player completes the process once, they can place mobile bets directly at BetRivers.com without going back to the app.

Report: Online Sports Betting Helps Propel Pennsylvania Sportsbooks in June

Credit: Keith Allison

Pennsylvania’s sports betting industry got an expected boost in June from the first full month of online wagering, helping online and retail sportsbooks generate a record $46.3 million in bets during what is historically a slow month for sports betting. But with just one online sportsbook live all month and two more launching June 27, online casino games launching this week, and significant obstacles yet to be ironed out for all of Pennsylvania’s online products, June offered just a window into what is possible, according to PlayPennsylvania.com analysts.

“The summer months are historically the slowest on the sports betting calendar, so a relatively strong showing is significant,” said Jessica Welman, sports betting analyst for PlayPennsylvania.com. “The rollout has been slow and with considerable hurdles, most notably the exclusion of online sportsbooks from iOS. Still, there is no question that the launch of online sports betting is a shot of momentum for the industry.”

In all, Pennsylvania’s retail and online sportsbooks were up from $35.9 million in May, according to official data released on Thursday. $19.3 million of those bets, about 42%, were made online.

SugarHouse Casino’s online product generated $18.2 million in bets in its first full month, and the online launch of Rivers Casino ($848,520) and Parx Casino ($307,011) on June 27 combined to bring in $288,883 per day.

Online bets represented 83% of New Jersey’s $273.2 million June handle, showing that much ground can still be made. FanDuel at Valley Forge Casino, Harrah’s Philadelphia, Hollywood Casino at Penn National, and Presque Isle Downs are working to launch online sportsbooks this summer. And developers are working to comply with Apple’s policy that requires the apps to be written in code native to the iOS system.

“Hopefully by the beginning of football season, online sportsbooks will be a bit closer to maturity,” Welman said. “Summer months being typically slow, it is a good time for the industry to work out the kinks and SugarHouse just launched an iOS workaround. But sports betting revenue will be artificially depressed if the obstacles we’ve seen so far aren’t smoothed out by the end of summer.”


Online and retail bets yielded $3.1 million in revenue in June, up from $2.8 million in revenue in May, resulting in $740,455 in tax revenue.

In June, SugarHouse Casino’s online launch helped propel it past Rivers Casino as the market leader. SugarHouse Casino took in $23.3 million in retail and online bets, up from $7.9 million in May, yielding $1.8 million in revenue, up from $711,845. Rivers, which still lead the retail market with $6.2 million in bets, accepted $7.1 million in online and retail wagers, down from $7.9 million in May.

Sportsbooks may also get a boost from the launch of online casino games, which began this week with Parx Casino.

“Online casino games will be crucial for the health of Pennsylvania gaming industry,” Dustin Gouker, lead analyst for PlayPennsylvania.com. “We’ve seen in New Jersey that online casinos benefit not only online sports betting, but also brick-and-mortar casinos. Ultimately, online casinos should generate millions in tax revenue for Pennsylvania.”

For more information on the revenue generated by Pennsylvania sports betting, visit www.playpennsylvania.com/sports-betting/revenue.