Tag Archives: soccer

Captain Morgan, Fanduel Announce Exclusive Soccer Contest Partnership

Captain Morgan and FanDuel have announced today the launch of the Captain Morgan Soccer Pick ‘Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada’s top-flight professional soccer league gets underway. Fans across the country have been waiting months to settle back into their gameday routines, and this season, they’ll be able to play for a chance to win cash prizes as they cheer on their teams each week.

On Saturdays (and other designated days) throughout the 2021 regular season and postseason, the Captain Morgan Soccer Pick ‘Em contest series will offer fans 21 and up the chance to win cash prizes† by making quick predictions about the day’s matches and earning points for each correct pick. Prizes will be awarded each week, and even if you don’t score with all of your picks, you could still take home a share‡ of up to $3,000 in total winnings!†

“Enthusiasm for the game of soccer in America is at an all-time high, and we’re so excited to be working with Captain Morgan as our first soccer partner ahead of what will undoubtedly be a season to remember,” said Alyssa Zeleznik, VP of Sponsorship & Advertising Sales, FanDuel. “We are fully aligned with Captain Morgan in that we both strive to give fans a fun and engaging way to enhance their viewing experience, and we can’t wait to get this season going with the Captain Morgan Soccer Pick ‘Em.”

“All of us at Captain Morgan have been looking forward to this season for several months now, and we know there are millions of soccer fans out there who are as eager as we are to see teams back in action at their home stadiums once again,” said Sam Salameh, Vice President Captain Morgan. “We know soccer fans are some of the most passionate in all of sports, and we can’t wait to help fuel that passion. We’re so thrilled to have found a partner in FanDuel that will help us offer fans new ways to consume and engage with the game we all love this season.”

In addition to the Captain Morgan Soccer Pick ‘Em contest series, Captain Morgan will also be activating across various platforms throughout the season to remind soccer fans to Sub in the Captain for any monotonous, bland or just plain boring elements of their gameday routines that may be in need of a refresh. As soccer fans know best, substitutions are a key part of any match – managers must make the decision to bring on the right players at the right times, whether it be for tactical reasons or to give the team a necessary spark.

This season, Captain Morgan encourages fans to take the same approach when managing their drink choices. When your gameday routine becomes flat and sluggish, introduce some variety and spice things up by subbing in a Captain Morgan cocktail that’s fun and delicious. With a new season comes an opportunity for new traditions, new experiences and making new memories, so no matter what team you’re rooting for this year, be sure to Sub in the Captain and make it one to remember with Captain Morgan.

Chicago Fire FC Becomes First MLS Club to Launch Gambling Awareness Session

Chicago Fire FC, entering into their 24th season in Major League Soccer, have become the first football club in the United States to deliver problem gambling and gaming awareness sessions to teams throughout their organization through a partnership with EPIC Risk Management and Entain Foundation US, Entain plc’s unique non-profit subsidiary that is dedicated to promoting responsible gambling and sports integrity.

Epic Risk Management will lead sessions with the Chicago Fire’s U-13’s through U-19’s, plus the first team. Each session will be appropriately tailored for the varied audience and age groups through the Club’s roster, covering issues such as problem gaming, disordered gambling and sports betting integrity.

Delivery of these sessions will begin in May and continue throughout 2021, aiming to provide continued support across Chicago Fire’s P.A.S.S. program. Due to COVID-19, sessions will take place via videoconference and move to in-person sessions when safely allowed.

“We know that young athletes are at greater risk of being effected by problematic gaming and gambling, and we recognize the need to take a proactive approach to educating our players and parents on these risks,.” sSays Brian Roberts, Director of Performance, Advisory and Support Services (P.A.S.S.) at Chicago Fire FC. “The real-life stories that EPIC Risk Management use in their educational sessions brings focus to gambling in a way that will have a true impact and will provide our Academy players with the understanding needed to make informed decisions. We are excited to work with an organization open to customizing an approach to educating our Academy players.”

“We are delighted to be able to work closely with Chicago Fire and their Performance, Advisory, and Support Services (PASS) staff to customize our program to integrate into their existing PASS Education,.” says John Millington, VP of US Operations at EPIC Risk Management. “Our collaboration with the Entain Foundation US represents a key strategic piece of our prevention pillar. It is essential that professional sports teams and leagues recognize a collective responsibility to educate their players, staff, and their fan base, and we are delighted Chicago Fire have proactively embraced the importance of integrating this market leading education into their existing programs. I hope many more teams will follow their lead.”

Martin Lycka, Entain plc’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, and trustee of the Entain Foundation US, noted, “This new partnership among Chicago Fire FC, EPIC Risk Management and the Entain Foundation US is another important milestone in promoting player protection and responsible gambling—a top priority of our Foundation. I am proud to affiliate our Foundation in the US with these two outstanding partners.”

To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the NFLPA Professional Athletes Foundation, colleges across the U.S., and the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, on research into elite athletes’ relationships with problematic gambling behavior.

cover image: credit Michael Barera

FSV Makes Major Push In Hispanic Engagement With Acquisition of Alianza de Futbol and JUGOtv


For Soccer Ventures (FSV), an organization focused on the growth and long-term development of American soccer, today announced it has completed the acquisition of Alianza de Futbol and JUGOtv, groundbreaking Hispanic soccer companies engaging with and offering opportunities for the underserved Hispanic soccer community in the U.S.

For nearly two decades, Alianza de Futbol implements identification programs, coaching clinics, and tournaments in Hispanic communities throughout the U.S. that have historically existed outside of the traditional structure of American soccer. These programs have offered the opportunity for participation to male and female players, and led to the identification of dozens of future professional players such as Mexico’s National Team player Jonathan González. JUGOtv has operated as the content studio and social media arm of Alianza de Futbol, featuring one of the premier American Hispanic social channels.

“As we set about our mission to transform soccer in America, we began identifying the entities and the stakeholders who’d been doing it successfully for years. Alianza de Futbol and JUGOtv are the benchmarks for creating a more inclusive American soccer community,” FSV founder and Philadelphia Union investor Richie Graham said. “As part of FSV, we hope to bring these organizations closer to the fold with our partners, offering even greater opportunities for Hispanic soccer players in the U.S. and establishing a richer and more robust soccer community for everyone.”

Founded in 2004 by Richard Copeland and Brad Rothenberg, the son of former US Soccer Federation President and 1994 FIFA World Cup organizer Alan Rothenberg, Alianza de Futbol has been a one-of-a-kind opportunity for male and female soccer players outside of the traditional club system in the U.S. Since the program’s launch, players have come from 46 states and more than one thousand U.S. cities, connecting over 3.2 million hispanic families to the Alianza de Futbol community. Additionally, over seventy seven alumni have gone on to play professionally and twenty three have received youth national team invitations.

Working with commercial partners, Alianza de Futbol hosts weekend long activations in Hispanic communities throughout the country that feature tournaments for youth and adults and identification programs for players hoping to take the next step in their career, all at little to no cost. Guest appearances from legends of the game such as Carlos ‘Pibe” Valderrama and Jorge Campos, brand activations, and more round out an experience that often draws more than a quarter of a million attendees per year.

As part of the FSV portfolio, Alianza de Futbol and JUGOtv will leverage relationships with organizations such as Major League Soccer and US Soccer Federation to expand opportunities for its participants.

“We’re beyond excited to join the FSV team,” said Joaquin Escoto, Managing Director of Alianza de Futbol. “The future of soccer in America is so bright, and we’re thrilled to be joining FSV on their mission to ensure all communities are part of that future. FSV are the perfect partners to help amplify our impact in bringing the Hispanic community closer to the most important organizations in American soccer.”

Additionally, FSV’s unrivaled creative, American soccer storytelling and strategic capabilities will provide Alianza de Futbol a greater platform to evangelize their transformative work in grassroots soccer, while also connecting them to new brands and advertising agencies.

New initiatives that expand upon Alianza de Futbol, both on-and-off the field, will be announced by FSV in the forthcoming months.

For Soccer Ventures Debuts ‘Orange Slices,’ Hosted by Emerging USMNT, Phila Union star Mark McKenzie

For Soccer Ventures (FSV), an organization focused on the growth and long-term development of American soccer, today announced the official launch of “Orange Slices,” a new podcast hosted by former US Men’s National Team player and Major League Soccer All-Star Heath Pearce and twenty one year old emerging U.S. international Mark McKenzie of the Philadelphia Union. The podcast celebrates the past, present, and future of American soccer through generational storytelling and unprecedented access to rising U.S. stars around the world. “Orange Slices” is FSV’s second podcast, joining “Best Soccer Show” hosted by Jason Davis and Jared Dubois.

The first two episodes feature 2020 Bayern Munich defender and current UEFA Champions League player Chris Richards, and former U.S. National Team and Rangers midfielder Maurice Edu. Both will discuss their experiences playing abroad, representing American soccer to global audiences, their personal and professional challenges, and the effort to rebuild the fan base and trust of the National Team after the tumultuous 2018 World Cup Qualifying campaign. The two shows will debut on all podcast platforms, including Spotify and iTunes on December 9th.

“Our goal with ‘Orange Slices’ is to dive deeper into the challenges and opportunities facing the current generation of players as both elite athletes and outspoken personalities in a time of global cultural change,” Pearce, who is also FSV’s Chief Creative Officer, said. “My role is to provide Mark and our guests with a bit of perspective on where we’ve come from as a soccer nation, and to help guide a lively conversation that takes fans beyond the on-field discussion. Our athletes have a lot to say, and this podcast provides a megaphone to connect with the diverse soccer community in this country.”

“It’s exceedingly rare for an up-and-coming player like me to have the platform not only to share my experiences with the Union and the USMNT, but also those of my peers, who may actually have a very different experience themselves,” McKenzie added. “’These episodes aren’t just for fans, but also a younger audience seeking great storytelling. In many ways these are universal stories of the struggles and successes and lives of athletes, many of whom I admire and work with, and continue to learn from as well. We think it will be a unique narrative journey many will enjoy and share.”

Through rotating segments, the show will explore the unique culture of American soccer, from the muddy fields and halftime orange slices of youth soccer to the biggest games won and lost on the world’s stage. Each episode will incorporate classic stories and learning examples with a fresh perspective from the younger generation reshaping the game in America.

For Soccer Ventures Launches First-Ever Podcast Network Devoted to Soccer In America

Heath Pearce, Mark McKenzie

For Soccer Ventures (FSV), the recently launched investment team focused on the growth and long-term development of American soccer, today announced the launch of a podcast network dedicated to aggregating the best and most diverse voices in the sport of soccer in America, and a “Preferred Partnership” with Girls Soccer Network – that will see the two companies collaborate on content, production and commercial opportunities.

The first original shows to launch on the FSV network will include “Orange Slices,” hosted by former U.S. Men’s National Team star Heath Pearce and rising American star Mark McKenzie of the Philadelphia Union, as well as the reintroduction of “The Best Soccer Show,” with Sirius XM’s Jason Davis and Jared DuBois.

“There are many diverse voices in American soccer who deserve a new platform to discuss their experiences throughout the vast soccer community. Podcasting has emerged as a megaphone for storytelling, and we’ve recognized that there is no better way to invest in elevating the American soccer story than to give its future leaders the mic,” stated Philadelphia Union Investor and FSV Principal Richie Graham.

“The next decade of soccer in the U.S. will be transformative. Both fans and players alike will be protagonists in leading the growth of the sport throughout this period, and we believe Orange Slices and The Best Soccer Show provide each their space,” said Pearce, Chief Creative Officer at For Soccer Ventures. “Our network will add new, like-minded partners, such as Girls Soccer Network and additional shows launched in the coming months, as we look to celebrate the extraordinary efforts of those who’ve gotten us here, while shining a light on our path forward as a soccer nation.”

The breakdown of the launch shows include:

ORANGE SLICES: Connecting the past, present, and future generations of U.S. internationals around our collective soccer story. The show will be hosted by former US international and Major League Soccer All-Star Heath Pearce and emerging U.S. international Mark McKenzie of Philadelphia Union, this cross-generational variety show will celebrate the past, present, and future of American soccer. Part nostalgia and history, part support for the future of the game, each episode will feature guests from different generations of American soccer sharing stories, insights, and commentary on their soccer experiences. Through rotating segments, the show will take us on a journey through our uniquely American soccer culture, from the muddy fields and halftime orange slices of youth soccer to the biggest games won and lost on the world’s stage. 

BEST SOCCER SHOW: Hosted by Sirius XM’s Jason Davis and American soccer devotee Jared DuBois, “Best Soccer Show” is an original blend of entertaining storytelling, quick quips, and sharp commentary that captures the spirit of American soccer fandom. Beloved for its balance of thoughtful insight and humorous candor, each episode explores American soccer’s biggest stories while celebrating our uniquely American brand of the game. From the ups and downs of our national teams to the state of MLS, UEFA and NWSL, the hosts drive dynamic conversations through rotating segments, call-ins from real fans, and interviews with some of the biggest names in the game. Down to Earth and with a big heart, it’s simply America’s Best Soccer Show.

You can download the shows on all podcast platforms, including Spotify and iTunes.

GIRLS SOCCER NETWORK: Girls Soccer Network (GSN) is a vibrant community for girls and women who love the game of soccer beyond the sidelines of the pitch. Through their digital platform (girlssoccernetwork.com) and social media, the GSN team focuses on creating engaging, empowering and inspirational content that feeds the soccer soul and brings together a culture of “Socceristas” that is positive and unapologetically themselves.

“We’re thrilled to partner with For Soccer Ventures.  The leadership team recognizes the enormous opportunity to help support all the thriving women’s soccer communities across the country and to grow the game for future generations.” Said Jen Gruskoff, Founder and Editor-in-Chief @ GSN, “We’ve only scratched the surface from a content and commercial development perspective, and this partnership will help us supercharge our efforts to connect with brands and develop game-changing content platforms”

SBG Sports Software Inc Launches With New Office In Chicago

SBG Sports Software is excited to announce the opening of its new North American operation based out of Chicago, IL. headed up by recently appointed VP of Sales and Business Development, Joe Schrimpl.

SBG Sports Software Incorporated will strengthen SBG’s growth in Major League Soccer and US motorsports series whilst offering enhanced local support for existing customers. This investment comes as a direct result of increasing demand for SBG’s next generation sports analytics applications RaceWatch, MatchTracker and Focus.

The appointment of Joe Schrimpl represents a strategic move to expand the SBG product suite to support additional elite sports across North America. Schrimpl is joining with over 20 years of award-winning success in sales and operations throughout the sports technology space. Schrimpl served in various capacities for over 7 years at XOS Digital Inc, serving as Account Manager to numerous professional and collegiate football, basketball and hockey teams for video and data analysis and instant replay. Schrimpl was also a part of National Championship Football staffs, directing the Video and Operations Department at the University of Southern California for nearly 7 years. Schrimpl began his career in sports technology assisting Football, Basketball and Soccer staffs at the University of Miami, Fl and Drake University respectively.

SBG’s global leadership position in professional sports is reflected by customers in 40 countries across 4 continents, with local partners in Spain, Germany, Japan and Australia. A new base in Chicago gives SBG access to elite sports throughout the US and Canada, perfectly located to further enable customer support and new market development across 3 time zones.

Gareth Griffith, CEO of SBG Sports Software comments on the expansion into the US: “Over the last few years we have been applying SBG technology with great success in elite level sports including Formula 1, Premier League football and Six Nations rugby. It has been a long-held ambition to expand into North American sports, which I have personally followed enthusiastically for many years. We are delighted that Joe Schrimpl is joining us to lead our US organisation. His appointment reflects our continued commitment to industry expertise, and we look forward to making significant impact in the US market.”

Joe Schrimpl: “I’ve been in the sports technology industry for many years and SBG’s reputation and position within the market is second to none. Coaching and analysis staff are in constant pursuit of that competitive edge and they deserve a technology partner that is equally competitive, dependable and innovative. SBG brings a unique and unparalleled approach to elite sports data and visualization applications to the US sports industry. I’m thrilled to be joining the SBG Team.”

Grassroots Soccer Firm ‘For Soccer Ventures’ Forms To Grow Sport In U.S.

Today, Major League Soccer’s Philadelphia Union investor Richie Graham has announced the formation and launch of For Soccer Ventures – an investment firm focused on the growth and long-term development of American soccer. Graham has been one of the most active supporters of the American soccer community over the past decade, committing over $50 million dollars to the sport, with an emphasis on domestic player development through his investment in Philadelphia Union’s youth academy, his tournament and league property holdings, and his philanthropic support of the industry-first soccer high school, the non-profit YSC Academy.

The new group will source, acquire and manage a portfolio of investments and businesses and will be comprised of two key platforms: The Soccer Collective is a new media house leading a collaborative movement to celebrate American soccer culture and fan experiences through storytelling, activations and brand content development. The Soccer Alliance will expand Graham’s existing network of soccer properties with a focus on youth clubs, leagues and tournaments with the objective of improving the on-field experience for players and the American soccer family.

“With the FIFA World Cup and Olympics coming to the U.S. in 2026 and 2028, there has never been a better time to double down on our commitment to advance American soccer forward.” Graham stated, “Now is the time to invest with the future of American soccer in mind, and I am very excited to bring together a passionate executive team with deep roots and experiences within the American soccer ecosystem to lead this charge. The Soccer Alliance and The Soccer Collective represent our relentless commitment to both fuel and showcase the exciting growth of soccer in America.”

To lead the new company, Graham has hired an experienced team of soccer executives, including:

Ryan Mooney (Managing Director, For Soccer Ventures): former Chief Soccer Officer at U.S. Soccer

John Parker (Managing Director, For Soccer Ventures): former Director of Strategy for Striker Partners’ soccer investments

Dr. Nooha Ahmed-Lee (Director of Education, For Soccer Ventures): Head of School, YSC Academy

Aaron Maines (GM, The Soccer Alliance): former Head of Sports Marketing at adidas soccer and Wasserman executive

Marc Horine (Chief Business Officer, The Soccer Collective): former ESPN executive and COPA90 US General Manager

Heath Pearce (Chief Brand Officer, The Soccer Collective): former U.S. Men’s National Team player and Lead Creative and Host at COPA90 US

Burke Cherrie (Chief Content/Strategy Officer, The Soccer Collective): award-winning filmmaker and former Editorial Director at COPA90 US

“With the 2026 FIFA World Cup and 2028 Olympics as our guiding stars, we have a once in a lifetime opportunity to win the hearts and minds of players, parents and fans across the country,” said Ryan Mooney, Managing Director of For Soccer Ventures “Our goal is simple, to invest in the game and unify the fragmented American soccer experience both on and off the field of play.”

John Parker added, “We’ve partnered with the sectors’ best operators, who not only have professional expertise in the space, but bring authenticity and a personal passion for the sport to this new venture. We’re from soccer, for soccer, and we’re investing in American soccer to ensure the growth of the game we love.”

PlayerMaker Becomes First Performance Partner to BetVictor Northern Premier Football League

PlayerMaker, the leading international sports data analytics start-up, has teamed up with the BetVictor Northern Premier Football League (NPL), becoming the league’s first-ever player performance partner.

The deal is for an initial 12 months and will see PlayerMaker’s unique AI-driven boot-mounted device offered to players across the NPL’s 62 semi-professional clubs.

Already in use internationally, PlayerMaker tracks and analyses tactical, technical and physical player performance on and off the pitch. The breadth of data generated can inform coaches’ decision-making processes, particularly in relation to player performance optimisation, talent identification and injury prevention.

Players at participating NPL clubs will have the opportunity to train wearing the PlayerMaker device, providing the coaches and players with access to a comprehensive set of tailored metrics held securely. The NPL will also be discussing with the FA whether players can wear the PlayerMaker device in competitive matches.

Guy Aharon, CEO and Co-Founder of PlayerMaker, said: “We are absolutely thrilled to be acting as the NPL’s official player performance partner over the next year, providing consultation services for performance optimisation and access to a stream of accurate and objective datapoints at a granular level. It is fantastic to see the NPL embracing technology in this way and we look forward to collaborating with their clubs over the coming year.”

Mark Harris, Northern Premier Football League Chairman, said: “The BetVictor Northern Premier League has always led the way in adopting digital technology. We are also committed to helping drive forward standards in coaching and player development. This exciting new partnership with PlayerMaker is the next stage in this journey.”

Youth Soccer Business Brings In Tech Partner To Engage Kids

Super Soccer Stars, the nation’s premier youth soccer organization, will launch a partnership with Famer , an Israel and New York based teaching app,  that will enable young players and parents to create and curate personalized training programs, messaging, and interactive feedback between coaches and athletes for the first time. The idea is to create a more user friendly and interactive environment for kids in the growing youth soccer space and then take that opportunity  to other similar spaces.

Soccer, and the over 100,000 engaged kids Super Soccer Stars has, is priority one.

“This will be the first of many digital offerings in our pipeline to drive home our vision of empowering youth through sport, something which is missing in the coaching pipeline today. We need to connect with our young people on any device and at any time possible, and by partnering with Famer, we will provide a mobile curriculum which supplements our classes to further engage our young Soccer Stars and their parents through our digital content. ” said Adam Geisler, CEO, Super Soccer Stars. ”Famer’s digital platform will become a core part of the Super Soccer Stars training curriculum going forward to enable our young athletes to tap into their full potential on and off the field.

“Consumers are used to be receiving on-demand access to communities from fitness classes to continuing education programs, but youth sports training has been missing that opportunity until now.  Famer provides that content for the first time, and there is no better partner to launch this than Super Soccer Stars with its proven curriculum, incredible teaching, and tremendous coaches,” added Rich Abend, CEO of Famer. “Our Famer Play product allows for better communication and provides a mobile and digital extension between Super Soccer Stars’ teachings and its parents, which leads to more fun and better participation for all.”

According to the release, Famer’s mobile app allows Super Soccer Stars’ coaches to share videos and instructions on how to perform Super Soccer Stars’ skills & drills at home, as well as assign weekly workouts and provide progress reports to athletes and parents. Super Soccer Stars customers from ages 2-X will be able to use the Famer app to digitally extend its age-specific skills and drills training program to the parent and the athlete as a supplemental interactive program at home.

With Famer, parents will have a clear understanding of their child’s training and development milestones and will receive the following:

●             Access to videos and descriptions week by week explaining their child’s Super Soccer Stars’ class activities.

●             Skills & Drills support their child by helping him/her work on what he/she just learned in class.

●             The ability to follow their participation progress.

●             Additional physical, mental, and social development activities for their child.

●             Quality time spent with their child by actively supporting him/her when practicing programs assigned by Super Soccer Stars’ coach.

Super Soccer Stars curriculum will be live via Famer’s app starting September 7.

Next steps on expansion to other sports and more interactivity will be rolled out later in 2019.

DraftKings Launches Women’s World Cup Fantasy Games

credit: Wikimedia Commons/Granada

For the first time ever, DraftKings will offer its innovative daily fantasy games for the 2019 FIFA Women’s World Cup, making women’s soccer the 13th DFS category for DraftKings, which continues to lead the pack in available sports among fantasy operators.

“All eyes will be on the matches in France, and we are excited to offer soccer fans a more engaging way to enjoy the action,” said Matt Kalish, CRO and co-founder of DraftKings. “The passion of our fans informs our innovation and product roadmap, so for such a special event that only comes along every four years, we wanted to ensure our full complement of offerings would be at their fingertips.”

Fueling the DraftKings Women’s World Cup contests are the company’s data capabilities, which will source match and player information at every moment of play for fans to leverage in their daily fantasy selections. Customers can enjoy DraftKings Classic and Showdown modes for World Cup matches, constructing lineups of six players while staying within a $50,000 salary cap range and designating a “captain” slot that grants one player a bonus multiplier. Classic contests will require selecting players from more than one match, while Showdown contests must include players from each team in a single match.

In addition to the daily fantasy contests available in eight countries around the world – including the U.S., Canada, the U.K. and Australia – fans in New Jersey and Mississippi will be able to legally bet on the Women’s World Cup for the first time via DraftKings Sportsbook, with mobile only available in New Jersey.

To get in the game inside the game during the Women’s World Cup, players can either head to www.draftkings.com or download the DraftKings app via iOS and Android. 

STATS’ Media and Gambling Sales Director to Speak at Betting on Football (Soccer)

STATS, the worldwide leader in sports data and intelligence, announced that media and gambling sales director Roy Clements will speak on a panel at Betting on Football at Stamford Bridge in London today.

Clements will present on the panel, “Data – do you get what you pay for?” at 15:30 on Thursday. The panel will focus on types of data feeds, delivery mechanisms, and creating the right data package for a business. Assaf Stieglitz, founder of Odds1x2, will moderate the panel with participation from other panelists spanning the sports data gambling space.

“Data is the backbone of the sports gambling sector, and having the right data feeds and integration is paramount to getting a sportsbook or other sports betting company off the ground,” said Clements. “Fast and accurate live data is obviously important, but we are also seeing a new wave of AI-powered predictions that are more accurately anticipating the events in a match. With third-screen experiences becoming a new part of following a match, it is important for companies to consider data integration when creating a fan experience on their platform. At STATS, we’re committed to investing in faster and more accurate data, and creating new match insights through AI-powered data solutions.”

Betting on Football brings together decision-makers from international operators to address the recent issues and opportunities in the sports betting industry. For more information, visit: https://sbcevents.com/betting-on-football-2019/

Chattanooga Football Club Surpasses $500,000 Mark In First 30 Days of Public Offering

Chattanooga Football Club, a growing, disruptive and innovative established club in the National Premier Soccer League (NPSL) today announced that they have exceeded the $500,000 dollar mark in the sale of limited public stock in the club in the first 30 days of the offering. They are the first American sports team to do so since the securities reform laws passed in late 2016 allowed such investments. Proceeds from the limited offering of 8,000 shares will support the club’s move from amateur to professional players and year-round operation.

“We remain impressed and overwhelmed with the breadth and scope of this project means not just for Chattanooga FC, but for community sports clubs in America in general,” said said Tim Kelly, club chairman. “We have not done this frivolously or in a vacuum; this is an investment in a soccer club with solid business and community ties and a vision for success on and off the pitch, and we know that is key in trying and succeeding to this point. The ROI on this investment, big or small, is in the people and the community. We are nowhere done, but we are proving the concept works, and that’s very exciting.”

While a majority of the investment is local (within the Chattanooga metro area), a significant amount (44% of the people, 37% of the dollars) are from beyond that area. That includes investment from over 44 states and 10 countries, as far away as Japan, Australia and Africa.  Some of the bolder face names to come public with investing are former MLS star and current NBC Sports Premier League commentator Kyle Martino and Stephan Szymanski, author of Soccernomics and Money in Soccer, and a highly respected professor at the University of Michigan.

Founded in 2009, Chattanooga Football Club has drawn nearly 350,000 fans to its games at Finley Stadium over the course of the last ten seasons. In 2019, the club will play an extended season with professional players in the NPSL Founders Cup, and fully launch the league in 2020.

With the passage of the Jobs Acts in late 2016, Section CF crowdfunding allows non-accredited investors to make investments in corporations from a simple, online platform. Chattanooga Football Club is the first sports team to offer shares, and one of only a handful of teams to ever offer public ownership. While the practice is common in the rest of the world- even mandatory in the German Bundesliga- it is rare in the US. Cutting Edge Capital, a strategic capital consulting company has advised on the process.

Fans and interested investors can go to wefunder.com/chattanoogafc for full details on the stock offering.

Leicester City Football Club’s odds longer than King Richard’s?


The town that just re-buried the last king of England to die in battle just surpassed its own historic significance.
And it was for a battle of a different nature.
But the odds were longer for the team most likely than what faced King Richard III, who died in battle in 1485

At 5000-1, the odds of it winning the English Premier League title dwarfed some of the previous long shot sports outcomes of all time. Even the 1969 Mets were 100-1 to win the World Series.

There are no end to the superlatives tossed around about this improbably run by the Leicester City Football Club. Including that of Johnny Avello, the executive director of race and sports and Wynn Las Vegas.

“The Leicester City winning of the EPL is one of the biggest upsets In all time soccer if not all sports,” he offered 24 hours later as the reality of what had happened sunk in around the world.

The cost to bookmakers in Las Vegas run from $1 million to as high as $15 million, said, Avello.
“We had numerous $10 & $15 bets at 1000-1 and bigger wagers at lower odds,” he explained.
“Other off shore places had bets at 5000-1”
Avello, who has been doing this a long time, said it was the “biggest odds payout on a single event that I can remember.”

ESPN , back in February, perhaps sensed the longest of long shots soccer clubs might make a run, ran a good story outlining some of the other long shots in sports history, citing among others Auburn’s 1000-1 odds of winning a national championship in 2013, and the 2011 St. Louis Cardinals winning the World Series at 999-1

In terms of soccer, of football, the previous long shots were the US beating England in 1950 or Hungary beating England three years later at 500-1,  according to The Guardian, quoting William Hill’s Graham Sharpe.

Yahoo’s Strategic Play Takes A Kick At DraftKings

By @TheDailyPayoff

Yahoo’s latest move could get them a leg up on DraftKings in the pay fantasy soccer space.

Last month Yahoo announced and then launched its daily pay fantasy platform, with an eye on using its deep roots in fantasy to take some of the larger space away from rivals Fan Duel and DraftKings. The move is aimed at carving its own piece in what is hoped to be a large daily pie as we move closer to the start of the lucrative NFL season.

However an interesting twist, reported by Darren Heitner of Forbes on Monday, could give a glimpse into another area which has suddenly become hot in the pay fantasy space, soccer.

Heitner reports that Mondogoal, the company with an established gambling license and growing ties in European soccer pay fantasy, has entered into a revenue sharing partnership to operate Yahoo’s pay soccer fantasy platform when European soccer gets going later this month. The strategic move, according to the story, put Yahoo immediately into the global soccer game ahead of DraftKings, who only recently applied for the required gambling license to operate in the UK.

It is a smart, quick strategic partnership that could score huge traffic for Mondogoal and their existing partnerships with clubs like Liverpool, Chelsea and AS Roma, and it gives Yahoo a much-needed operational partner to operate a game in a sport they don’t have a platform for, while they continue to push the already lucrative NFL and coming NBA market where they already have traction in the States.

Heitner’s full story can be seen at http://www.forbes.com/sites/darrenheitner/2015/08/03/yahoo-adds-daily-fantasy-soccer-signs-revenue-sharing-deal/

World Cup Fantasy Could Open Door to Olympic Fantasy

By Joe Favorito @Joefav @TheDailyPayoff

The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention.

DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around live event. Their their million dollar winner for the US Open demonstrated a growing market not just for golfers but for millennials who may never play a four-hour round on a Saturday.

As we move closer to the one year out celebration that countries all over the world will put on for Rio, it’s interesting to start thinking about the permutations of Olympic fantasy and how it would work. New sports coming into Rio, golf especially, can easily be adapted to a pay fantasy model, and team sports like basketball are ripe for an engagement game.

Parlay the fact that the International Olympic Committee earlier this year approved legal sports books in Nevada to carry betting lines for next summer’s games, and that means that a deeper analytic dive will be made by betting houses around the world to find ways to create interest in sports like swimming and other individual sports as well. Fantasy gymnastics, anyone?

Maybe not gymnastics, as individual sports outside the mainstream may be too difficult to create an audience for. However for key team sports, and add in a growing sport like rugby which will be in the games for the first time and has a strong tie to traditional gambling play, and other mainstream team sports in the Games, and you have interesting opportunities for pay fantasy alongside traditional gambling being done legally from Las Vegas.

The interest in fantasy and gambling will not be lost on rights holder NBC as well. The recent numbers by the Fantasy Sports Trade Association show that the more fantasy play involved with sport, the more the viewer is engaged in the broadcast and all pieces that go along with engagement. Since the Olympics traditionally skew viewers that are older and more female, the goal is to find a younger and more engaged audience, and an investment in fantasy play may be smart, at least for American audience engagement for 2016.

“There is no doubt that pay fantasy is growing in engagement, the question is still how do you make it simple and appealing to a wide audience of casual fans, and there is no bigger event other than the Super Bowl that gathers casual fans like the Olympics,” said Chris Lencheski, longtime marketer and currently running the consulting business Phoenicia. “The amount of data available for the Olympics so vast, the broadcasters want more engagement, and the marketing dollars are there. While it might not be a huge playing audience for 2016, it can set the table for the future just like this Women’s World Cup game has, so it will be interesting to see who steps up to engage.”

While Yahoo has said they will make a big play in the pay fantasy space this fall, most other media companies have gone the partner route, looking for revenue share and advertising dollars from the bigger pay fantasy players thus far. Could that change if the marketplace shows an interest going forward? NBC has done a great job in creative engagement around its properties, and added engagement for the Olympics in the form of pay fantasy would be an intriguing look.

If it worked for WWC, maybe it can work for the Olympics as well.

Corruption Threatens Global Sports Gambling

By @TheDailyPayoff

In case you missed it, ESPN.com’s David Purdum posted a story yesterday on how the “integrity monitors” of sports gambling are looking to the United States to take the lead in pushing for legalizing sports betting in an effort to clean up the corruption running rampant now.
He quoted a global sports security expert who said crime syndicates out of Eastern Europe and Southeast Asia were pushing European soccer, for instance, into the “danger zone” when it comes to fixing matches.
Read Purdum’s full report here :”