The rise of the SuperApp WeChat …and the adventures of winning China

In the endless reaches of the Internet universe, there exists an app known as QQ, an instant messaging software service in a form of a cute winking penguin in the distant screens. There, civilization was far advanced and it brought forth a variety of “super services” — social games, music, shopping, microblogging, movies, voice chat, and many others, which were developed to the absolute peak of desktop-user experience perfection. But there came a day when its mother company, the Internet giant Tencent, thought of developing a mobile messaging service. One of the Internet giant’s leading techies, sensing the approach of the game-changing smartphone, placed his idea in a capsule in a small rocket ship and sent it hurtling in the direction of the CEO’s office just as QQ’s desktop and eventually, mobile popularity, exploded.

The rocket ship sped through the star-studded mobile space, landing safely at the CEO’s office with its precious load: Tencent’s multibillion-dollar-app idea. The CEO found the rocket ship, and named the capsule.

As the years went by and the capsule grew to maturity, it found itself possessed of app-mazing powers. Faster than a speeding bullet in sending messages, photos, videos, voice messages and sights; more powerful than any other platforms for navigating on mobile and into the physical world; able to adopt an integrated system for various services in a tap within a single app. The idea of Internet giant Tencent is now called WeChat: the SuperApp! To be in the best position to use its appmazing powers in a never-ending battle for innovation, flexibility and user convenience, SuperApp WeChat has assumed the disguise of an all-around assistant, serving mobile users for a great mobile, social and physical experience.

And there, folks, is the story of WeChat, the Super App!