The new football season may have already started but that isn’t stopping betting companies from snagging last minute sponsorship opportunities.

On Tuesday, Asian-facing, Isle of Man-based betting operator TLCBET announced it had signed on as the official betting and gaming partner of English Premier League side Middlesbrough FC. TLCBET has previously served as shirt sponsor of EPL side West Bromwich Albion.

Terms of the MFC deal weren’t disclosed, but in exchange for an unknown amount of dosh, TLCBET will get lots of branding opportunities via pitchside LED boards, the club’s website and social media channels.

Lee Fryett, MFC’s head of partnerships, said the deal would help boost the team’s “growing reputation in Asia,” while TLCBET brand director Mike Chong expressed confidence in the site’s capacity to promote the Boro brand in Asia.