UK ad watchdog spanks Golden Tiger Casino over misleading bonus promotion

The UK’s advertising watchdog has administered a spanking to Golden Tiger Casino for misleading customers.

The UK Advertising Standards Authority (ASA) received a complaint regarding an email promotion last October from the Malta-based Golden Tiger Casino. The email offered players a “£1,500 FREE! Welcome Bonus,” adding that “if you win, you get to keep it” while cautioning that “deposit is required to claim your winnings.”

The complainant complained that the “if you win, you get to keep it” line was misleading because the ad failed to stipulate that punters would be required to re-wager their bonus winnings 60 times before the casino would allow players to cash out these funds.

In its response, Golden Tiger’s parent company Apollo Entertainment Ltd noted that the email contained a footnote stating that “terms and conditions may apply.” Apollo further noted that players who clicked through from the email were directed to the promotion’s landing page, which listed this play-through requirement. The page also contained a link to the site’s T&C’s, which players had to confirm having read before the bonus offer was granted.