UK advertising watchdog scolds Bwin, Betway for ‘misleading’ promotions

Online gambling operators Bwin.party and Betway received an earful from the Advertising Standards Authority (ASA) over the “misleading” advertisements that the two companies produced early this year.

Back in March, Bwin ran a page that offered a £30 welcome bonus for players who would register and add at least £10 into their accounts. The ASA, however, ruled that the promotion was misleading because it had failed to make it clear the customers will only get the full bonus when they wagered six times their original deposit.

According to ASA, the complainant deposited £17 but was told that they needed to wager £102 to get the bonus of £17.

Under the promotion, Bwin players must wager the sum of the bonus amount and the first deposit amount three times before receiving the bonus, which is released in two installments. First is after the bonus and the first deposit amount has been wagered 1.5 times, to be followed by the second installment after the bonus and first deposit amount has been wagered a further 1.5 times.