UK-licensed online betting operator Betway has signed on as new sponsor of the Davis Cup and Fed Cup by BNP Paribas tennis tournaments.

On Wednesday, the International Tennis Federation announced Betway would serve as international sponsor for both events through 2018. Having already begun promoting its wares at the recent Fed Cup final in Prague, Betway will enjoy prominent courtside branding at this weekend’s Davis Cup final in Ghent, Belgium.

In other sponsorship news, UK-listed betting operator Betfair has been confirmed as the new headline sponsor of the Tingle Creek Chase at Sandown Park Racecourse. Betfair’s bounty came at the expense of UK rival 888 Holdings, whose 888Sport division was the previous sponsor of the event, and the switcheroo marks the first casualty in the rapidly escalating feud between betting and racing.

Last month, the UK’s two biggest racing groups and the British Horseracing Authority (BHA) announced a plan to limit sponsorship opportunities to betting operators who met the BHA’s demands for financial contributions to racing. Such companies would be considered an Authorized Betting Partner (ABP). Betfair have met the criteria to become an ABP; 888 have not.