UK-licensed gambling operators could be banned from advertising during the day, according to a report in Friday’s Times newspaper.

On Thursday, BBC News online editor Nick Sutton (@suttonnick) tweeted the front page of Friday’s Times newspaper, which claimed the UK government’s upcoming review of the gambling industry would ban all gambling TV ads before the 9pm watershed. The Times quoted an unidentified senior minister saying the gambling industry’s “luck has run out.”

Under the UK’s existing rules, gambling companies are permitted to advertise before 9pm only if (a) they’re a bingo operator or (b) the ads appear during breaks in a live sporting event. The Times‘ source claimed that the sports exemption allowed online betting operators to “basically be advertising to children all weekend.”

Last month, the Daily Mail reported that the UK Department for Culture, Media and Sport (DCMS) planned to launch a review into the fixed-odds betting terminals (FOBT) in bookmakers’ betting shops. The Mail suggested this review could also examine the impact of betting advertising.