The UK government has unveiled its new three-year strategy for reducing the potential harms of gambling that will include a “firm regulatory enforcement approach” toward gambling operators.

On Thursday, the UK Gambling Commission (UKGC) released its new National Strategy to Reduce Gambling Harms, a three-year program involving health bodies, charities, regulators and businesses that will focus on two main areas: prevention and education, and treatment and support.

UKGC chairman William Moyes said the new strategy will allow the government and its partners “the opportunity to make faster progress to reduce gambling harms,” not only for those directly impacted by gambling but also their friends, family and society at large.

Last year, the UKGC released a report detailing its ‘framework for action’ on measuring gambling-related harms, which aimed to assist the government and gambling charities in determining how best to allocate their resources in the fight to better protect consumers.