Bulgaria-based iGaming provider UltraPlay has announced an increased demand in its eSports betting suite on the European market. Following the latest eSports betting integrations on fast2play, BetArena Interactive, BetOnline.ag and many other online gaming websites, now UltraPlay introduces Master Mazuma – a fully eSports dedicated betting brand as well as Mfcasinos.com – sports betting website offering casino as well.

David Cohen, MD at Master Mazuma has commented: “With our aim to become the leading eSports betting operator in Europe and beyond with key partnerships in core markets, we choose UltraPlay’s eSports as our turnkey solution, including the widest games coverage on the market right now. This will adequately answer all players’ requirements and desire for premium eSports betting experience.”

Providing betting solutions customized to each customer’s goals, UltraPlay has dedicated a special trading team which will be responsible for Master Mazuma’s operations only. UltraPlay’s team of traders will be involved in a wide variety of activities, covering a number of international tournaments as well as the most popular game titles followed by millions of viewers and punters around the globe.

Together with Master Mazuma’s team holding in-depth casino and sports betting marketing knowledge and innovative business approach, UltraPlay will enhance the user experience of the eSports punters offering advanced betting solutions. Master Mazuma has also started providing eSports updates on their onsite blog. The brand is planning to offer a wide variety of promotions, bonuses and loyalty program in order to increase the conversion rate and establish its leadership position on the market.