eSports betting operator Unikrn is planning to sell $100 million worth of cryptocurrency tokens as part of an initial coin offering (ICO) in September.

The tokens are called UnikoinGold, which the Seattle-based start-up said are exclusive for its skill-based betting platform. The digital currency is designed as a decentralized token on the Ethereum platform, which means that it can be bought, sold and traded on digital currency exchanges that deal with Ethereum.

The presale registration period for UnikoinGold is already over, but Unikrn announced that the public token sale for the cryptocurrency will take place on September 22, 2017.

Unikrn, which has partnered with CoinCircle for the ICO, plans to “use the proceeds to help fund the growth of its business,” GeekWire reported. Mark Cuban already said that he will participate in Unikrn’s ICO, despite declaring the bitcoin was in a bubble.