WAVE.TV Partners With FanDuel

WAVE.tv has recently announced a sports betting partnership with FanDuel Group. This partnership includes the creation of in-depth sports betting content, WAVE.tv launching a betting-focused media brand, as well as marketing and content integrations between the companies. The partnership officially kicked off in conjunction with Super Bowl LV.

Through the deal, WAVE.tv will create engaging sports betting content across major social platforms, leveraging an audience acquisition strategy inclusive of branded content, personality-driven segments, and much more. The partnership formally launched in conjunction with Super Bowl LV.

“FanDuel is absurdly fan-focused at its core, and with the reemergence of live sports in 2021, we have an opportunity to grow our business like never before,” said Adam Kaplan, General Manager and Vice President, Sports Content at FanDuel. “WAVE.tv has unprecedented reach and engagement across fandoms. For a company like FanDuel, that has something for everyone across its offerings, there couldn’t be a better fit.” 

“FanDuel is a perfect partner for WAVE.tv because so many of our fans are avid sports bettors and have come to admire FanDuel as a leader in the space with a willingness to innovate ahead of trends in digital media consumption,” said Faraz Fatemi, Head of Corporate Development at WAVE.tv. “With state legalization ramping up, the 2021 sports season just getting underway, and audience betting interest at an all-time high, the timing couldn’t be better to get started.” 

With nearly 75 million followers and a global reach of over 400 million sports fans monthly across a portfolio of 24 media brands, WAVE.tv will drive mass engagement and user acquisition for FanDuel’s business via this partnership.

WAVE.tv has leveraged relationships with over 110 sports leagues and rights holders around the world to cover both traditional and non-traditional sports including basketball, soccer, football, baseball, combat, extreme sports, amateur athletics, fitness/weightlifting, and eSports.

In July, WAVE.tv announced its Series A funding round, a $32M investment to, among other efforts, expand its roster of media brands onto new platforms and launch new media brands in categories of fandom. WAVE.tv expects to go out to market for Series B fundraise this spring.

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About Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.