What is a Company Without Customers: An Online Poker Customer Experience

Lee Davy shares his online poker experience and his belief that the art of storytelling is the key to modern marketing.

I downloaded the software, signed up, deposited money that didn’t belong to me, and promptly lost it.

I tried again, this time on a different site. The same happened, only over a longer period.

“You should try this new site,” said a friend of mine.