Why are the betting companies ignoring the 1 billion WhatsApp users?

This is a guest contribution by Graham Carrick . If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

WhatsApp has over 1 billion users. It is nowhere near as popular as Facebook Messenger in North America, but across Europe, it is easily the number one messaging platform with massive reach across the UK.

Most men are in numerous groups on WhatsApp, but all typical have three core groups they use on a daily basis;

1. General mates group