Australia’s cutthroat online sports betting market has resulted in the growth of many operators, except for one—William Hill.

According to Australian investment bank UBS, the UK bookmaker has been left in the dust amid the “fierce competition” in the online sports betting sector, web financial group Digital Look reported.

Data from the investment bank showed William Hill has “lost market share” down under compared to its rival Ladbrokes over the past three quarters. Ladbrokes, in particular, posted a growth that averages more than 50 percent, while William Hill experienced an 8 percent fall, according to UBS.

UBS analyst Chris Stevens said: “The growth in Sportsbet, Ladbrokes and CrownBet over the last three years has intensified competition in the Australian online sportsbetting market, driving William Hill’s market share from 34 percent to just 12 percent (of the digital market), and net revenue flat in 2015 versus 2013 despite the market growing at around 15 percent per year.”