Winamax acquires Bet-at-home’s Italian market concession

French online poker operator Winamax has made a big bet that Italian politicians won’t block plans to share poker liquidity among European Union regulated markets.

This week, Italian gaming affiliate Agipro News reported that Winamax had acquired the Italian online gambling concession of Bet-at-home, the German subsidiary of French operator Betclic Everest Group. The report offered no indication what price Winamax paid to obtain the concession, nor why Bet-at-home decided la dolce was no longer so vita.

Winamax’s French-licensed site withdrew its services from Italy in 2015 due to “the Italian legislation on gaming.” But recently, Winamax has signalled its eagerness to return to the Boot, including the signing this month of a sponsorship deal with Mustapha Kanit, Italy’s all-time live poker tournament winner.

Winamax’s renewed interest in Italy’s online poker market isn’t necessarily based on how the market is currently performing. Online poker has been on a negative trajectory for some time, posting another 10% year-on-year revenue decline in 2016, although recent monthly figures have been slightly more encouraging.