Perform is delighted to announce the further extension of its portfolio of clients for their Watch&Bet live streaming service, agreeing a deal with French-based operator Winamax SAS.

Watch&Bet is a major supplier of live sports video and consumer-facing data to online and retail bookmakers, offering a truly 24/7 service designed to improve the acquisition and retention of players, and to drive increased turnover of in-play betting. The partnership will provide Winamax with access to over 18,000 live events per year, including La Liga Santander, the EFL Cup, FIBA Basketball and WTA & ATP Tennis.

Tristan Guiglini, Head of Betting for Winamax, commented :  “We are proud to offer a premium betting experience to our players in broadcasting, with Watch&Bet top events like LaLiga, WTA & ATP World Tour.”

Andrew Ashenden, EVP Betting at Perform, said: “We’re delighted that Winamax has chosen to take our live video streams via our Watch&Bet product. With El Clasico taking place on the 3rd December, they are joining at great time. We are confident that the combination of Winamax’s strong and our industry-leading consumer product will signal the start of a long and successful partnership.”