The Global Gaming Expo (G2E) 2016 in Las Vegas was the perfect opportunity for the NOVOMATIC Group to present its latest efforts in North America through its subsidiary NOVOMATIC Americas. This year’s exhibition booth increased in size to make way for the vast array of product innovation on display for both North American and international markets, as well as dedicated areas for Greentube, Octavian, NSBS and NLS. Representatives from the US, Canada, Latin America, Europe and Asia were all at the show to present the latest developments and meet their respective customers.

NOVOMATIC Americas created maximum impact at G2E, driving people to the booth from around the show floor throughout the three-day event. The centrepiece of the exhibit was the World Championship of Slots™ (WCOS) that generated a huge buzz with operators watching the tournaments and understanding how to utilise this never before seen concept on their casino floors. A tournament took place every hour of the show and the surrounding area was bursting with excitement as attendees wanted to try their luck on the games.

WCOS is an industry-first slot competition format produced in collaboration with Emmy award-winning game show producer Gary Hunt Productions, Entropy Entertainment and media sales company Trifecta Entertainment & Media that gives players the chance of winning up to $1 million on a national TV show, as well as offering sponsor casinos a unique marketing opportunity with reach into more than 85 million homes. Casinos are empowered to host their own qualifying events as often as they like, and the winners are eligible to move onto the WCOS television show qualifying events.

Speaking from the show floor, Gary Hunt said: “This is a first-time event where people who love playing slots will have a television show that they can enjoy. We will also be able to find people who are watching at home – who have never played slot machines before – and they will have the chance to see what fun they’re missing.”