World Cup pushes China’s sports lottery to record sales

China’s sports lottery is getting a serious boost from the 2018 FIFA World Cup, even without state-approved online sales channels.

According to the official China Sports Lottery website, sales for the week of June 11-17 totaled RMB7.33b (US$1.13b). The results reflect proceeds from the first few days of World Cup action, which kicked off on June 14. The sales total is 126% higher than the same week in 2014, the most recent World Cup year.

Looking at the first three days of World Cup action shows a distinct upward trend. June 14’s sales totaled RMB1.6b, rising to RMB2b on the 15th and then RMB2.3b on the 16th. Each day’s total represents a new record since the sports lottery launched in 2009.

The growth in this year’s World Cup lottery sales is all the more impressive given that sales are now entirely land-based, as the government suspended all official online sales in early 2015. The suspension followed an audit which revealed that many provincial lottery administration centers weren’t reporting all online sales while pocketing the difference.