The World Poker Tour® and luxury Swiss watchmaker Hublot, the Official Timekeeper of the FIFA World Poker Cup and Formula One, are partnering for a seventh season of exclusive sponsorship. The Swiss watchmaker is the first luxury brand to be both Official Timekeeper and Official Watch of an international poker brand.

Season XVIII of the World Poker Tour will award a Hublot Big Bang Steel Ceramic timepiece to each winner of a televised final table at HyperX Esports Arena Las Vegas. Hublot will also award a special-edition, custom watch, valued at $30,000, to the winner of the season-long Hublot WPT® Player of the Year points race.

Last season, Erkut Yilmaz won two WPT titles en route to claiming the prestigious prize. Season XVIII marks the sixth season of the Hublot WPT Player of the Year race.

WPT and Hublot first partnered in Season XII to award a custom-made Hublot watch to the WPT World Championship winner Keven Stammen. Since then, WPT and Hublot have combined to award 74 watches to WPT Champions around the globe.

Among the champions to win a Hublot watch include Season XVII Baccarat Crystal WPT Tournament of Champions winner Ole Schemion, Season XVI Hublot WPT Player of the Year Art Papazyan, four-time WPT Champion Darren Elias, and former WPT Commentator Mike Sexton.

Adam Pliska, CEO of the World Poker Tour, said, “The World Poker Tour is proud to extend our exclusive partnership with Hublot for another season. To win a WPT title is among the highest honors in poker, and WPT Champions can look forward to receiving one of the top prizes in sports in the form of a Hublot watch. The WPT continues to celebrate its champions and we can think of no better partner to join in that celebration than our friends at Hublot.”

Ricardo Guadalupe, CEO of Hublot, said, “Hublot is back with the World Poker Tour again to present seven watches of the highest craftsmanship to the WPT and its champions. The World Poker Tour honors champions with the highest gratitude and Hublot looks forward to celebrating more incredible achievements to join our existing group of champions, including Ferrari and Chelsea FC.”