Wynn Boston Harbor rebrand likely after Steve Wynn scandal

Casino operator Wynn Resorts is considering purging the Wynn brand from its in-development Boston-area casino following the sexual assault allegations against founder Steve Wynn.

On Thursday, Wynn Resorts execs met with members of the Massachusetts Gaming Commission (MGC) to update them on the progress of the $2.4b Wynn Boston Harbor resort currently under construction in Everett, just outside Boston. The execs confirmed that the project is on track to open in June 2019.

Speaking to reporters following the hearing, Wynn Boston Harbor president Robert DeSalvio said the company was “absolutely considering a rebranding of the project” due to the ongoing controversy surrounding Steve Wynn’s alleged sexual impropriety with Wynn Resorts’ female staff going back decades.

Earlier this month, the embattled Steve Wynn sold off his 11.8% stake in the company he founded after it became clear that holding on to his stake would only prolong the company’s negative association with his alleged behavior.