Yahoo extends its daily fantasy sports reach with Mondogoal football deal

Internet giant Yahoo has diversified its nascent daily fantasy sports (DFS) offering via a deal with Isle of Man-based fantasy football (soccer) outfit Mondogoal.

Yahoo’s DFS site, which debuted last month, is currently limited to Major League Baseball contests, although it has promised to add NFL, NBA and NHL contests once those sports commence their respective seasons. The Mondogoal deal will allow Yahoo to diversify its current sport options while expanding its horizons beyond the North American market.

Yahoo’s Mondogoal-hosted and -managed DFS football service launched last Friday. The UK market will be the primary focus of the site, trading on Mondogoal’s existing partnerships with English Premier League sides Chelsea, Liverpool, Tottenham Hotspur and West Ham United. But the service will offer DFS contests for cash wherever such activity is permitted.

Forbes reported that the two parties have agreed upon an undisclosed revenue sharing arrangement that doesn’t require Mondogoal to front any money. Players who sign up for the service via Yahoo will be counted in the revenue sharing formula, while players who stumble across the site without Yahoo’s assistance will be excluded.