Yahoo! to launch daily fantasy sports product this summer

Internet colossus Yahoo! plans to enter the daily fantasy sports (DFS) business this summer.

After reporting an underwhelming Q1 profit of $21.2m on revenue of $1.23b, CEO Marissa Mayer announced that Yahoo! was embracing the “rising trend around daily fantasy games.” Touting the company’s 16-year history of offering season-long fantasy contests, Mayer revealed that Yahoo! believes it has created “a unique take on this [DFS] genre.”

Mayer made note of the fact that “normally, we do not announce products before launch but this has been such an area of interest for our fantasy players and our investors that we wanted to announce that we have a new daily fantasy offering in the works that will launch this summer.”

Yahoo!’s entry into the DFS arena will likely coincide with the arrival of Amaya Gaming’s new DFS product, which Amaya has pledged will be in place before the new NFL season kicks off. Both sites will provide a welcome counterweight to a market that was increasingly looking like the exclusive domain of FanDuel and DraftKings.

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