Yahoo’s Strategic Play Takes A Kick At DraftKings

By @TheDailyPayoff

Yahoo’s latest move could get them a leg up on DraftKings in the pay fantasy soccer space.

Last month Yahoo announced and then launched its daily pay fantasy platform, with an eye on using its deep roots in fantasy to take some of the larger space away from rivals Fan Duel and DraftKings. The move is aimed at carving its own piece in what is hoped to be a large daily pie as we move closer to the start of the lucrative NFL season.

However an interesting twist, reported by Darren Heitner of Forbes on Monday, could give a glimpse into another area which has suddenly become hot in the pay fantasy space, soccer.

Heitner reports that Mondogoal, the company with an established gambling license and growing ties in European soccer pay fantasy, has entered into a revenue sharing partnership to operate Yahoo’s pay soccer fantasy platform when European soccer gets going later this month. The strategic move, according to the story, put Yahoo immediately into the global soccer game ahead of DraftKings, who only recently applied for the required gambling license to operate in the UK.

It is a smart, quick strategic partnership that could score huge traffic for Mondogoal and their existing partnerships with clubs like Liverpool, Chelsea and AS Roma, and it gives Yahoo a much-needed operational partner to operate a game in a sport they don’t have a platform for, while they continue to push the already lucrative NFL and coming NBA market where they already have traction in the States.

Heitner’s full story can be seen at http://www.forbes.com/sites/darrenheitner/2015/08/03/yahoo-adds-daily-fantasy-soccer-signs-revenue-sharing-deal/

Authored by: Frank Scandale

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