Zynga to lean on new social casino titles in 2016 to stem audience decline

Social gaming operator Zynga is doubling down on its social casino franchises after leaning heavily on the titles last year.

On Wednesday, Zynga reported its Q4 and FY15 results, which showed Q4 revenue of $186m, down 3% from one year ago. Game revenue was down 4% to $129.5m while advertising revenue was down 2% to $56.3m, resulting in a net loss of $46.9m for the quarter.

Things were better on the full-year front, as overall revenue rose nearly 11% to $764.7m, with game revenue up 10% to $590.7m and advertising up 14% to $174m. The net loss for the year was $117.8m, roughly half the $226m Zynga lost in 2014.

Bookings, the in-game sales of virtual goods, were roughly flat at $182m in Q4 and $700m for the year. Zynga’s ongoing transition to a mobile-focused company was evident in mobile bookings, which rose 35% in FY15 while web bookings fell 32%. Mobile represented 73% of total bookings in Q4, up from 60% the previous year.